中小企业提升市场营销能力策略研究沈阳工学院学年论文中小企业提升市场能力策略研究学生：曹家铭学号：1320111021专业：工商管理班级：一班指导教师：林则宏沈阳工学院经济与管理学院二O一五年十一月中小企业提升市场营销能力策略研究摘要中小企业的蓬勃发展是社会经济发展到一定阶段的必然产物，也是我国经济体制改革的必然结果。随着社会经济的不断发展和综合国力的不断增强,中小企业的发展状况对于维护社会稳定、促进各地经济发展等都具有重要的现实意义。本文通过归纳中小企业的特点，分析其在营销过程中存在的问题,探讨提升中小企业营销能力的对策。关键词：中小企业；营销能力；战略选择AbstractThevigorousdevelopmentofsmallandmediumenterprisesistheinevitableproductofthesocialandeconomicdevelopmenttoacertainstage,butalsotheinevitableresultofChina'seconomicsystemreform.WiththecontinuousdevelopmentofsocialeconomyandI中小企业提升市场营销能力策略研究comprehensivenationalstrength,thedevelopmentofsmallandmediumenterprisesinthemaintenanceofsocialstabilityandpromoteeconomicdevelopmentaroundthecountryhaveimportantpracticalsignificance.Thispapersummarizesthecharacteristicsofsmallandmediumenterprises,analyzestheproblemsinthemarketingprocess,anddiscussesthecountermeasurestoenhancethemarketingabilityofsmallandmediumenterprises.Keywords：Smallandmediumenterprise;marketingability;strategicchoice目录摘要...............................................................................................................................................................IAbstract..........................................................................................................................................................II目录.............................................................................................................................................................III绪论...............................................................................................................................................................11中小企业的特点..........................................................................................................................................21.1中小企业独特的经营方式.........................................................................................................21.2中小企业经营中的弱点.............................................................................................................21.3中小企业经营中的优点.............................................................................................................32中小企业营销中存在的问题及分析..........................................................................................................42.1营销手段后滞性...............................................................................................................................42.2创新力不足.......................................................................................................................................42.3人才严重紧缺...................................................................................................................................52.4战略缺乏理性...................................................................................................................................53提升中小企业营销能力对策..................................................................................................................
