新产品市场推广方案编写人：批准人：版本号：20xx年xx月xx日发布新产品市场推广方案目录目录........................................................................................................................................................................2前言...............................................................................................................................................................3文件宣贯指引.......................................................................................................................................................4文件更改记录.......................................................................................................................................................41目的和范围...................................................................................................................................................52产品说明.......................................................................................................................................................52.1产品规格、型号与后缀说明.......................................................................................................................52.2产品主要性能指标.......................................................................................................................................52.3产品主要功能................................................................................................................................................52.4产品资质与进入市场准备工作情况...........................................................................................................52.5其它................................................................................................................................................................53产品市场分析...............................................................................................................................................63.1产品市场年总销量短、中、长期分析与预测..........................................................................................63.2产品目标市场竞争对手（市场容量前2位）分析..................................................................................63.2.1第一名竞争对手...................................................................................................................................63.2.2第二名竞争对手...................................................................................................................................63.3新产品SWOT分析.......................................................................................................................................64新产品推广策略............................................................................................................................................74.1目标市场与市场份额目标...........................................................................................................................74.2产品亮点与客户价值...................................................................................................................................74.2.1产品亮点................................................................................................................................................74.2.2...
