1XXX项目商业计划书2目录第一章执行总结.......................................................................................41.1项目名称...............................................................................................................41.2项目内容...............................................................................................................41.3项目优势...............................................................................................................41.4项目团队简介.......................................................................................................41.5项目投资额...........................................................................................................41.6预期经济和社会效益...........................................................................................5第二章项目背景.......................................................................................6第三章产品与服务...................................................................................73.1项目简介...............................................................................................................73.2项目定位...............................................................................................................73.4项目服务...............................................................................................................73.5系统优势与特点介绍...........................................................................................83.5运营经费来源.......................................................................................................8第四章行业及市场分析...........................................................................84.1行业及市场分析...................................................................................................84.2SWOT分析........................................................................................................10第五章战略规划及营销策略.................................................................115.1战略规划.............................................................................................................115.2营销战略.............................................................................................................12第六章运营管理.....................................................................................136.1团队组织结构....................................................................................................136.2人员招聘............................................................................................................146.3外部关系............................................................................................................156.4加盟关系............................................................................................................15第七章财务分析.....................................................................................157.1财务评价依据.....................................................................................................157.2基础数据.............................................................................................................1537.3财务分析....................................................................................
