目录第一章公司简介....................................................................................................................3第二章概述.............................................................................................................................31、宣传核心.........................................................................................................42、宣传方式.........................................................................................................4门户网站.................................................................................................4微信公众号.............................................................................................4杂志内刊.................................................................................................53、宣传素材.........................................................................................................54、驻场人员配置.................................................................................................5第三章******单位门户网站建设方案...........................................................................61、网站建设原则.................................................................................................62、门户网站版面设计.........................................................................................6******单位.............................................................................................6民生工程.................................................................................................7旧城风采.................................................................................................7投资合作.................................................................................................73、门户网站首页内容设计.................................................................................7企业动态.................................................................................................8工程动态.................................................................................................8疑问解答.................................................................................................84、******单位开发投资集团门户网站设计结构图..........................................9第四章******单位微信公众号建设方案.....................................................................101、微信公众平台定位.......................................................................................102、发展微信公众平台的目的...........................................................................103、微信公众平台功能.......................................................................................104、微信公众平台栏目板块...............................................................................10旧城画卷板块.......................................................................................10旧城民生板块.......................................................................................10旧城风情板块.......................................................................................10旧城门户板块.......................................................................................115、微信公众平台内容构想.......................................
