题目京东发展农村市场的机会与威胁摘要这两年，电商巨头们不断地在进行价格战的角逐。这意味着，电商曾经的目标市场已经接近饱和，亟待新的市场需求来满足现在大体量的电子商务。正是在这个时候，农村电商重出江湖，各大电商巨头纷纷下乡刷墙、宣传造势。而作为中国自营式网络零售商的零售商，京东也在开拓自己的农村电商之路。本文研究得出了京东商城的核心竞争力、优劣势、外部机会和威胁，并定位和选择了京东商城的竞争战略。第一章，绪论。首先提出了京东商城在农村市场的发展战略的背景及意义。其次，介绍了本论文的研究内容、研究方法。第二章，相关基础理论。介绍本文研究需要运用的一些理论。第三章，京东发展农村市场的现状及问题分析。运用模型分析、波特竞争五力模型分析京东发展农村市场所面临的机会与威胁。其次，对京东商城在中国电子商务市场的市场势力进行了分析，其中包括与主要竞争对手的比较分析及竞争态势分析。第四章，影响京东发展农村市场的因素。第五章，京东发展农村市场战略的选择与实施。根据京东的愿景与战略目标，分析研究京东实施的战略。第六章，总结；对本文进行全面的总结，对于农民的价值管理需要多维度整合，发掘农民的潜在价值，并进行有效的客户价值管理，以此来带动并提升农村发展。关键词：农村市场；电子商务；战略管理ABSTRACTThisyear,theelectricitysuppliergiantscontinuetopricewarsduringtherace.Thismeansthattheelectricitysupplieroncethetargetmarketisclosetosaturation,urgentneedtomeetnewmarketdemandsandnowthegeneralvolumeofe-commerce.Itwasatthistime,camebacktotheruralelectricityproviders,themajorelectricitysuppliergiantscountrysidewhitewashing,campaigntrail.AsretailersChineseimportnetworkretailerJingdongalsoopenuptheirelectricitysupplierruralroad.ThispaperobtainedthecorecompetitivenessofJingdongMall,strengthsandweaknesses,externalopportunitiesandthreats,andtolocateandselectthecompetitivestrategyJingdongMall.ChapterOneIntroduction.FirstproposedthebackgroundandsignificanceofJingdongMallintheruralmarketdevelopmentstrategy.Secondly,theresearchcontent,researchmethodsofthispaper.Thesecondchapter,thebasictheory.Thisarticledescribessometheoreticalstudiesneedtousethe.ChapterIII,StatusandProblemsofDevelopmentofRuralJingdongMarket.Theuseofmodelanalysis,Porter'sfiveforcesmodelanalysisJingdongdevelopmentopportunitiesandthreatsfacedbytheruralmarket.Secondly,JingdongMallmarketforcesinChinae-commercemarketisanalyzed,includingthecomparativeanalysisofthecompetitivesituationandthemaincompetitoranalysis.ChapterIV,Jingdongfactorsinfluencethedevelopmentoftheruralmarket.ChapterV,Jingdongdevelopmentoftheruralmarketstrategyselectionandimplementation.AccordingtoJingdongvisionandstrategicgoals,strategicanalysisJingdongimplementation.ChapterVI,summary;comprehensivesummaryofthispaper,thefarmerneedstomanagethevalueofmulti-dimensionalintegration,toexplorethepotentialvalueoffarmersandeffectivecustomervaluemanagement,inordertopromoteandenhanceruraldevelopment.KEYWORDS：ruralmarket;ruraleconomy;newfarmers目录1绪论............................................................41.1研究背景和意义...............................................41.1.1研究背景...............................................41.1.2研究意义...............................................51.2国内外文献综述...............................................51.2.1国外文献综述...........................................51.2.2国内文献综述...........................................61.3研究内容和方法...............................................71.3.1研究内容..............................................
