目录微商发展中存在的问题及解决对策.......................................................................................................................21.微商的概念及特点...............................................................................................................................................41.1微商与淘宝网店的对比............................................................................................................................41.1.1基因构成不同...............................................................................................................................41.1.2简单的购物体验...........................................................................................................................41.1.3面向的群体不同...........................................................................................................................51.1.4推广方式不同...............................................................................................................................51.1.5销售模式不同...............................................................................................................................51.1.6价值观不同...................................................................................................................................51.1.7信任关系不同...............................................................................................................................51.2微商的特征................................................................................................................................................61.2.1推荐取代搜索...............................................................................................................................61.2.2分享引爆热点...............................................................................................................................61.2.3去中心化.......................................................................................................................................62.我的微商之路.......................................................................................................................................................63.微商的现状...........................................................................................................................................................83.1微商的三个模式........................................................................................................................................83.1.1C2C模式.......................................................................................................................................83.1.2B2C模式.......................................................................................................................................83.1.3O2O模式.......................................................................................................................................83.2微商的困境................................................................................................................................................83.2.1夸大的数字...................................................................................................................................83.2.2盲目性...........
