顺丰“E嘿客”商业模式分析摘要目前，物流业正在飞速发展，随着时代的发展对于物流业的要求越来越高，各个物流企业之间的竞争也越来越激烈。就当今时代的企业竞争而言，企业的竞争不再单纯的是产品的竞争，也是企业商业模式的竞争。顺丰一直是快递业的龙头企业，开设“E嘿客”就是顺丰改变商业布局的步骤之一。本文运用“魏朱六要素模型”对顺丰“E嘿客”的商业模式进行分析，主要从顺丰“E嘿客”的定位、业务系统、赢利模式、关键资源能力和企业价值等方面进行分析，并通过对以上分析的内容进行总结了以下几点由“E嘿客”模式引发的启示：产品多样化，服务个性化；对“E嘿客”店不同的消费群体使用不同的营销方式；对“E嘿客”店内的店员加强系统的培训，提高“E嘿客”店内店员的服务意识以及店内员工的职业素养；重新定位店面选址范围；扩大对“E嘿客”社区便利店的宣传；将供应链信息透明化。关键词：顺丰E嘿客；商业模式；魏朱六要素模型AnalysisontheBusinessModelofSF“HeiKe”AbstractAtpresent,thelogisticsindustryisdevelopingrapidly.Withthedevelopmentofthetimes,thedemandforthelogisticsindustryisgettinghigherandhigher,andthecompetitionamongthevariouslogisticsenterprisesisbecomingmoreandmorefierce.Competitioninthecurrenteraofbusinesscompetition,businesscompetitionisnolongersimplytheproductofcompetition,butalsothebusinessmodelofcompetition.SFhasalwaysbeentheleadingcompanyintheexpressindustry,setupa"HeiKe"isoneofthestepstochangethebusinesslayout.Inthispaper,theauthoranalyzesthebusinessmodelofSF"HeiKe",whichmainlyanalyzesthebusinessmodelofSF"HeiKe",thebusinesssystem,theprofitmodel,thekeyresourceabilityandtheenterprisevalue.Thecontentsoftheaboveanalysistosummarizethefollowingpointsfromthe"HeiKe"modelcausedbytherevelation:productdiversification,personalizedservice;"HeiKe"shopdifferentconsumergroupstousedifferentmarketingmethods;"HeiKe"shopstafftostrengthenthesystemtraining,improvethe"HeiKe"shopstaffawarenessandstorestaff.There-positioningofthestoresite;expandthe"HeiKe"communityconveniencestorepublicity;thesupplychaininformationtransparent.Keywords:SFHeiKe;businessmodel;WeiZhusixelementsmodel目录0引言...................................................................................................11商业模式理论概述............................................................................21.1商业模式的概念......................................................................21.2商业模式的构成......................................................................31.2.1定位................................................................................41.2.2业务系统........................................................................51.2.3关键资源能力................................................................51.2.4盈利模式........................................................................51.2.5自由现金流结构............................................................61.2.6企业价值........................................................................61.3商业模式七种典型模型..........................................................72顺丰“E嘿客”项目介绍.................................................................92.1顺丰集团介绍..........................................................................92.2“E嘿客”项目介绍..............................................................102.2.1“E嘿客”起源及发展过程.......................................102.2.2“E嘿客”项目简介...................................................122....
