浅析企业核心竞争力存在的问题及对策分析研究 工商管理专业VIP免费

浅析企业核心竞争力存在的问题及对策内容摘要：在市场经济中，企业的竞争力来自企业所拥有的核心资源。所谓核心资源，也就是那些不能轻易为其他企业所复制、也不能从市场上购买到的资源。正是这种不可复制性和不可交易性带给了企业相对于竞争对手的市场势力，从而形成了企业的竞争优势。在一个竞争不充分、行政保护严重的经济中，拥有特定的市场准入权，一种自然资源，一种与政府的特殊关系，一项技术，甚至一台设备，都可以形成企业的核心竞争力。但当市场竞争比较充分之后，这样的核心竞争力很容易消失。本文主要从企业的核心竞争力角度入手，着重分析了，企业核心竞争力存在的问题，并提出了提升企业核心竞争力的对策。希望通过本文的阐述，能够对企业核心竞争力有一个更加清晰的认识。关键词：核心竞争力；创新；提升Abstract:Inthemarketeconomy,theenterprise’scorecompetitioncomesfromthecoreresourcesitpossesses.Thecoreresourcesarethosewhichcanneitherbeeasilyduplicatedbyotherenterprises,norbepurchasedinthemarket.Itistheunduplicatednessandnon-tradabilitythatbringmarketinfluencetotheenterprise,andthenitscompetitiveadvantageisformed.Intheeconomywithinadequatecompetitionandexcessiveadministrativeprotection,theenterprise’scorecompetitioncanbeformedfromaspecificmarketaccessright,anaturalresource,arelationshipwiththegovernment,atechnology,orevenafacility.However,aftermarketcompetitionbecomesabundant,suchcorecompetitioncaneasilydisappear.Fromtheviewofenterprise’scorecompetition,thispaperanalyzestheproblemsofenterprise’scorecompetition,andputsforwardsthecountermeasuresonhowtoenhancetheenterprise’scorecompetition.Theelaborationinthispapermaymaketherealizationtotheenterprise’scorecompetitionmoreclear.KeyWords:corecompetition,innovation,enhancement目录一、核心竞争力的相关基本理论解析........................................................................11、核心竞争力的概念...........................................................................................12、企业核心竞争力的重要性...............................................................................2二、企业核心竞争力中存在的问题............................................................................21、战略不明确.......................................................................................................22、创新能力差.......................................................................................................23、研究人员水平过低...........................................................................................34、企业过于多元化...............................................................................................4三、企业核心竞争力中存在问题的防范对策............................................................51、明确企业战略目标...........................................................................................52、加强自主创新能力...........................................................................................63、积极打造人才资本...........................................................................................74、建立企业联盟，走共赢发展...........................................................................8四、总结......................................................................................................................8五、致谢....................................................................................................................11六、参考文献................................