秋林汽车坐垫大庆地区市场开拓方案摘要秋林汽车坐垫自上市以来就注重开拓北方市场，发展非常迅速。大庆一直是北方最大的汽车销售市场，秋林公司在大庆开拓汽车坐垫市场有其必要性和可行性，在对秋林公司进行可行性分析时，重点对其进行SWOT分析，根据SWOT分析，本文提出在秋林公司进入市场初期时将中青年人市场定为目标市场，并提出了相应的产品策略、价格策略、分销策略和促销策略，最后分析了开拓市场时应注重的风险和规避方法。关键词：秋林汽车坐垫；大庆市场；SWOT分析；营销策略AbstractQiulinautocushionsincelistingwillpayattentiontodevelopthenorthernmarket,developveryquickly.DaqingistheNorth'slargestcarmarket,companywillopenupthemarketinDaqinghasitsnecessityandfeasibility,initsbasedontheSWOTanalysis,putforwardtowillinitiallyintheyouthmarketasthetargetmarket,andputforwardthecorrespondingproductstrategy,pricestrategy,distributionstrategyandpromotionstrategy.Keywords:Qiulinautocushion;Daqingmarket;SWOTanalysis;marketingstrategy目录第一章市场开拓背景..........................................................................................................11.1秋林汽车坐垫公司简介.........................................................................................11.2大庆汽车坐垫市场情况概述.................................................................................11.2.1大庆市行业分析..........................................................................................11.2.2竞争对手分析..............................................................................................11.3大庆市场开拓的必要性.........................................................................................2第二章项目可行性分析......................................................................................................32.1秋林汽车坐垫在大庆的细分市场选择.................................................................32.2秋林汽车坐垫开拓大庆市场的SWOT分析........................................................32.2.1优势分析......................................................................................................32.2.2劣势分析......................................................................................................42.2.3机会分析......................................................................................................42.2.4威胁分析......................................................................................................4第三章具体开拓市场方案..................................................................................................63.1营销目标.................................................................................................................63.2营销策略定位.........................................................................................................63.2.1产品策略......................................................................................................63.2.2价格策略......................................................................................................73.2.3分销策略......................................................................................................73.2.4促销策略......................................................................................................83.3商业实施方案.........................................................................................................83.3.1...
