“互联网+”背景下财会专业学生创业现状分析与建议摘要财会一直以来都是一个比较热门的专业，随着社会经济的发展以及国内市场的逐步开放，更多的企业和单位对财会专业人才的需求越来越大，但随着用人单位对会计人才的要求越来越高，财会专业人才面临的市场竞争也日益激烈，因而财会类专业学生毕业后选择就业还是创业成为了目前高校中讨论比较热烈的话题。与此同时，在科技发展日新月异的岁月当中，互联网逐步融入到社会生活，“互联网+”时代的来临给人们的生活带来了剧烈的变化，同时给财会专业的学生毕业创业也创造了极好的机会和条件。在年轻人当中，“互联网+”创业已经逐渐成为一种市场，被大家所追捧，但纵观财会类学生毕业后的创业情况，真正取得成功的少之又少。为此，本研究从当前“互联网+”的时代背景出发，对当下财会类专业学生的创业意识进行调查，进而结合当前的社会现状，对财会学生创业所面临机会、挑战和优势、劣势进行SWOT分析，最终找出“互联网+”背景下财会专业学生创业所要做好的准备，为帮助财会专业学生更好创业提出建议参考。关键词财会专业；互联网+；学生创业；市场；互联网环境ANALYSISANDSUGGESTIOSONENTREPRENEURSHIPOFACCOUNTINGSTUDENTSUNDERTHEBACKGROUNDOF“INTERNET+”ABSTRACTAccountinghasalwaysbeenapopularmajor,withthedevelopmentofsocialeconomyandthedomesticmarketgraduallyopening,moreandmoreenterprisesandunitsofgrowingdemandforaccountingprofessionals,butastheunitofchooseandemploypersonsismoreandmorehightotherequirementofaccountingpersonnel,accountingprofessionalsarefacedwiththemarketcompetitionisincreasinglyfierce,thusaccountingmajorgraduatesemploymentorentrepreneurshiphasbecomethediscussedinmoreheatedtopicincollegesanduniversities.Atthesametime,intheyearsofrapiddevelopmentofscienceandtechnology,theInternethasgraduallyintegratedintosociallife.Theadventofthe"Internet+"erahasbroughtdrasticchangestopeople'slives,andcreatedexcellentopportunitiesandconditionsforstudentsmajoringinfinanceandaccountingtograduateandstarttheirownbusinesses.Amongyoungpeople,"Internet+"entrepreneurshiphasgraduallybecomeakindofmarket,whichissoughtafterbyeveryone.However,ifwelookattheentrepreneurshipsituationofaccountingstudentsaftergraduation,fewofthemhaveachievedrealsuccess.Therefore,thisresearchstartingfromthebackgroundofthecurrent"Internet+",theirawarenessofthepresentaccountingprofessionalstudents,andthencombinedwiththecurrentsocialsituation,facingtoaccountingstudentsentrepreneurialopportunities,challengesandadvantagesanddisadvantagesofSWOTanalysis,finallyfindoutunderthebackgroundof"Internet+"accountingprofessionalstudentsentrepreneurshiptobethebestpreparation,inordertohelpaccountingprofessionaladvisestudentstobetterreference.KEYWORDSFinanceandaccounting;Internet+;Studententrepreneurship;Market;Internetenvironment目录摘要.................................................................IABSTRACT..........................................................II绪论...................................................................1一、互联网背景.......................................................1二、财会专业学生创业意向调查.......................................2（一）基本情况....................................................2（二）关于创业意识...............................................2（三）关于创业行业（领域）的调查...............................3（四）关于创业困难的调查........................................3三、财会专业学生创业现状SWOT分析.................................3（一）财会专业学生创业优势S分析...............................4（二）财...
