旅行社出境旅游服务创新的研究目录摘要ⅠABSTRACT.........................................................................................................Ⅱ一、绪论..............................................................................................................1（一）研究背景................................................................................................1（二）研究现状................................................................................................1二、我国出境旅游概况......................................................................................2（一）出境旅游发展现状................................................................................2（二）我国出境游存在的主要问题................................................................3三、出境旅游服务质量影响因素的实证研究..................................................4（一）出境旅游服务质量影响因素理论分析................................................4（二）问卷设计................................................................................................5（三）数据处理与分析....................................................................................5（四）提高旅行社出境旅游服务质量............................................................8四、加快旅行社出境旅游服务创新进程........................................................10（一）旅行社服务创新理论研究..................................................................10（二）出境旅游产品的创新..........................................................................11（三）服务模式创新—构建服务质量反馈系统...........................................12（四）营销模式创新......................................................................................12（五）信息技术创新......................................................................................12五、总结............................................................................................................13致谢................................................................................................................14参考文献............................................................................................................15附录................................................................................................................17摘要近年来，随着中国经济的快速发展，人民生活水平得到显著提高。因此他们不仅仅停留于物质层面，更追求精神生活、品质生活。旅游业在此背景下迅速发展，尤以出境游更是受到国民的关注。本文指出了我国出境游的发展现状、存在的主要问题以及对出境游服务质量影响因素的分析，从而得出提高旅行社出境游服务质量的具体举措。除此之外，旅行社要想提高在旅游业中的竞争优势还必须加快出境旅游服务创新进程，如旅游产品的创新、营销模式的创新、服务模式以及信息技术的创新，在为旅行社带来经济效益的同时，也建立了消费者口碑，得到更多消费者的青睐。关键词：旅游业；出境游；服务质量；创新模式ABSTRACTInrecentyears,withtherapiddevelopmentofChina'seconomy,people'slivingstandardshaveimprovedsignificantly.Sotheynotonlystayinthemateriallevel,butalsothepursuitofspirituallife,qualityoflife.Tourisminthecontextoftherapiddevelopment,especiallyintheoutboundtravelisgraduallyprovedtobethegeneralconcernofthepeople.ThistextpointsoutthecurrentsituationofthedevelopmentofoutboundtourisminChina,themainproblemsandtheanalysisoftheinfluencingf...
