论营销人员的激励分析研究 人力资源管理专业VIP免费

论营销人员的激励摘要随着科学技术的不断发展，市场销售在一个企业之中占据了越来越重要的位置。正是市场销售促进了银行产业的快速发展，从而适应了日益激烈的市场环境。而随着金融业的不断发展，银行进入了一个机遇与挑战并存的时代，根据银行保险销售团队的现状，根据银行保险销售团队中存在的一系列问题，采取相应的销售管理策略，对于促进银行的快速发展，适应激烈的市场竞争的需要，具有非常重要的意义。关键词：银行，保险团队，销售管理AbstractWiththedevelopmentofscienceandtechnology,marketsalesintheenterprisetooccupyanincreasinglyimportantposition.ItismarketsalespromotionYixianCountytelecommunicationsindustry'srapiddevelopment,toadapttotheincreasinglycompetitivemarketenvironment.ButwiththecontinuousdevelopmentofYixianCountyeconomy,YixianCounty'stelecomindustryhasenteredabothopportunitiesandchallengesofthetimes,accordingtothecurrentsituationofYixianCountyTelecomGroup,accordingtotheYixianCountyTelecomteamexistaseriesofproblem,adoptcorrespondingmarketingmanagementstrategy,topromotetheYixianCountytelecommunicationenterprise'srapiddevelopment,adapttotheintensemarketcompetition.Need,hasveryimportantsignificance.Keywords：YixianCounty，telecomteam，salesmanagement目录摘要......................................................................................................................1Abstract..................................................................................................................2一、银行团队销售的概念以及银行团队销售在银行中的作用........................4（一）银行团队销售的概念........................................................................4（二）银行团队销售在银行中的作用........................................................4二、银行销售团队存在的问题............................................................................5（一）不够重视培训....................................................................................5（二）缺乏有效的沟通................................................................................5（三）激励形式过于单一，对于员工深层次的激励比较少....................5（四）绩效考核体系不够完善....................................................................5（五）市场划分方式不够系统....................................................................5（六）销售目标的设计不合理....................................................................6三、加强银行销售团队管理的措施....................................................................6（一）建立完善的销售管理体系................................................................6（二）建立有效的激励机制，调动销售渠道的积极性............................6（三）注重保险人员的培训，注重与员工的职业发展的结合................7（四）建立起有效的绩效考核体系............................................................8（五）对市场正确划分................................................................................9（六）加强沟通，重视团队的合作协调能力............................................9结论......................................................................................................................9致谢....................................................................................................................10参考文献..............................................................................................................11一、银行团队销售的概念以及银行...