摘要这个项目在西湖区下面的朝阳新城中的街道老洲街的南边、桂殿路的东边，该报告从房地产开发的市场定位、产品定位、价格定位以及各种技术指标科学测算和投资估算为本地块的开发提供一个可行性方向，旨在研究当前形势下如何选择切合市场规律的,并有高回报率的投资方案,为项目的开发与顺利进行提供相应的参考。本设计是依据南昌编号为DABJ2015027地块的具体情况、周边环境以及南昌房地产市场状况来编制，通过对该项目的经济、社会和环境效益的分析，从而发现了这个建设项目所将带来的社会效益不错以及会促进市场的发展。而从这个项目所带来的经济效益上，它具有行业基准的收益率所要求达到的内部的收益率。整个项目的经济评价比较理想。关键词：市场调研；项目定位；财务分析；可行性分析ABSTRACTThisprojectislocatedontheeastofZhaoyangXinchengGuidianroad,southoftheoldcontinentstreetinXinhuadistrict,thereportprovidesafeasibilityorientationaccordingtothedevelopmentofrealestatemarketposition,productposition,priceposition,aswellasvarioustechnicalindicatorsscientificmeasurementandinvestmentestimationforthedevelopmentoflocalblock,itaimstostudythecurrentsituationandhowtochooseaninvestmentplaninaccordwithmarketrulesinahighreturn.Whichprovidessomereferencefortheprojectsmoothlydevelopment.ThisdesignisbasedontheNanchangNumbersforDABJ2015027plot,withsurroundingenvironmentandundertheconditionofNanchangrealestatemarket.Meanwhileitalsoaccordingtotheanalysisoftheeconomic,socialandenvironmentalbenefitsofthisproject,itisconcludedthatthesocialbenefitofconstructionprojectandthemarketprospectisveryconsiderable.Atthesametime,fromtheprojecteconomicevaluationindicators,theinternalrateofreturnisfitwithindustrybenchmarkyields.Theeconomicevaluationofthewholeprojectisideal.KeyWords:MarketResearch；ProjectPositioning；FinancialAnalysis；FeasibilityAnalysis目录1项目概述..............................................................................................................................11.1项目概况...........................................................................................................................11.2项目规划条件..................................................................................................................11.3项目周边环境..................................................................................................................21.4项目背景研究..................................................................................................................22市场环境调查分析..........................................................................................................32.1国内房地产市场近期情况分析.................................................................................32.2国内房地产市场的相关政策情况............................................................................42.32016年南昌楼市发展情况.........................................................................................53项目前景分析....................................................................................................................53.1项目周边区域市场分析...............................................................................................53.2项目的SWOT分析...........................................................................................................53.3项目市场前景分析........................................................................................................64项目建设整...
