中小企业开拓国际市场面临的困境及其策略分析以“广东文灿压铸股份有限公司”为例 工商管理专业VIP免费

中小企业开拓国际市场面临的困境及其策略分析以“广东文灿压铸股份有限公司”为例摘要在经济全球化的主流下，各国之间的经济紧密的结合起来了，对各国企业的发展有着深刻的影响。中小企业的经营规模小，灵活简单、便于操作、可操控性强，所以中小企业对市场的适应力更强。在当今社会上，中小企业的数量占企业总量的90%以上，中小企业的发展对于全球的经济发展有着巨大的作用。中小企业能够克服困难，走进国际市场，能够提高中小企业的竞争力，缓解世界各地的供求问题，促进中小企业的发展，带动世界经济的发展。中小企业的融资困难、资金缺乏、设备落后，加上国际贸易壁垒的阻碍，竞争力不如大企业，市场份额小，导致中小企业在国际市场中举步维艰。本文将通过数据分析、文献研究法、案例分析法来论述中小企业开拓国际市场的困境，分析开拓国际市场的对策建议。关键词：融资困难数据分析贸易壁垒对策建议AbstractUnderthemainstreamofeconomicglobalization,theeconomicintegrationbetweencountriesiscloselycombined,whichhasaprofoundimpactonthedevelopmentofenterprisesinvariouscountries.Smallandmedium-sizedenterpriseshavesmallbusinessscale,flexibleandsimple,easytooperateandhavestrongcontrollability,sosmallandmedium-sizedenterprisesaremoreresilienttothemarket.Intoday'ssociety,thenumberofsmallandmedium-sizedofsmallandmedium-sizedenterprisesplaysanimportantroleinglobaleconomicdevelopment.Smallandmedium-sizedenterprisescanovercomethedifficulties,intotheinternationalmarket,toimprovethecompetitivenessofsmallandmedium-sizedenterprises,alleviatetheproblemofsupplyanddemandallovertheworld,promotethedevelopmentofsmallandmedium-sizedenterprises,promotethedevelopmentofworldeconomy.Smallandmedium-sizedenterprisefinancingdifficulties,lackoffunds,poorequipment,andbarrierstointernationaltradebarriers,lesscompetitivelargeenterprises,themarketshareissmall.Thispaperwilldiscussthedifficultiesofsmallandmedium-sizedenterprisestoexploretheinternationalmarketthroughdataanalysis,literatureresearchandcaseanalysis,andanalyzethecountermeasuresandSuggestionsintheinternationalmarket.Keywords:Thefinancingdifficulties;Thedataanalysis;Barrierstotrade;Countermeasuresandsuggestions目录一、前言..................................................................................................................................................................................................................................1（一）研究背景............................................................................................................................................................................................................1（二）研究意义............................................................................................................................................................................................................1（三）国内研究现状..............................................................................................................................................................................................2二、中小企业开拓国际市场的重要性................................................................................................................................................2（一）中小企业的含义.......................................................................................................................................................................................2（二）中小企业开拓国际市场的意义..............................