摘要我国房地产业经过多年的蓬勃发展，慢慢已经形成了国民经济中主要的支柱性行业，也促进了其他行业的蓬勃发展。房地产业在推动我国国民经济发展中起到了重要的支撑性作用。但是随着不同区域大中城市房价的提高，我国政府对房地产行业的发展前景更加关注。近年来，随着政府出台大量法规文件，加大对房地产企业的监管力度，房地产企业的盈利空间愈来愈小。面对着各种压力，一些不适合市场经济的房地产企业也不得不淘汰出局。而目前，我国房地产企业的成本管理一般都还处在相对滞后的初级阶段，房地产企业因此大大降低了经济效益。所以，为了提高房地产企业的利润，如何减少项目的开发成本就显得尤为重要。论文中着重剖析了华远地产企业成本管理的实际状况，以项目全流程的视角探究了其各个环节中成本管理的问题，并试图提出相关对策，如重视前期投资评估、加强数据化成本管理等，旨在有助于该企业加强成本管理，提高经济效益。关键词：房地产；成本管理；优化管理ABSTRACTAfteryearsofvigorousdevelopment,China'srealestateindustryhasgraduallyformedthemainpillarindustryinthenationaleconomy,andalsopromotedthevigorousdevelopmentofotherindustries.TherealestateindustryhasplayedanimportantsupportingroleinpromotingthedevelopmentofChina'snationaleconomy.However,withtheincreaseofhousingpricesinlargeandmedium-sizedcitiesindifferentregions,theChinesegovernmentpaysmoreattentiontothedevelopmentprospectoftherealestateindustry.Inrecentyears,withthegovernmentissuingalargenumberofregulationsanddocumentsandstrengtheningthesupervisionofrealestateenterprises,theprofitspaceofrealestateenterprisesisbecomingsmallerandsmaller.Inthefaceofvariouspressures,somerealestateenterprisesthatarenotsuitableforthemarketeconomyhavetobeeliminated.Atpresent,thecostmanagementofChina'srealestateenterprisesisgenerallystillintheinitialstageofrelativelylaggingbehind,sotherealestateenterprisesgreatlyreducetheeconomicbenefits.Therefore,inordertoimprovetheprofitsofrealestateenterprises,howtoreducethedevelopmentcostoftheprojectisparticularlyimportant.Thepaperemphaticallyanalyzestheactualsituationofhuayuanrealestateenterprisecostmanagement,totheperspectiveofthewholeprocesstoexplorethecostmanagement,andtrytoputforwardrelevantcountermeasures,suchasattachesgreatimportancetotheearlyinvestmentassessment,strengthendigitalcostmanagement,etc.,aimstohelptheenterprisetostrengthencostmanagement,improvetheeconomicbenefit.Keywords:Realestate;Costmanagement;Optimizemanagement目录第1章前言.......................................................................................................................................1第2章成本管理理论概述...............................................................................................................12.1成本管理的概念...................................................................................................................12.2成本管理的目标..................................................................................................................22.3成本管理的原则..................................................................................................................2第3章华远地产成本管理现状.......................................................................................................33.1华远地产简介......................................................................................................................33.2公司成本管理现状..............................................................................................
