中国股市个人投资者从众行为产生的问题及对策分析ProblemsandCountermeasuresofHerdBehaviorofIndividualInvestorsinChina'sStockMarket摘要随着我国经济水平飞速增长,我国已于2020年迈入了全面小康社会,越来越多的人将手中大量富裕资金投入到收益较快的股票市场,成为了股票市场中的个人投资者。大量个人投资者涌入股票市场促进了我国股票市场的发展,但是个人投资者在进行投资时往往容易产生一系列非理性行为,从众行为便是常见的非理性行为之一。文章分析了当下个人投资者在中国股市投资的大体环境,并且以有效市场理论、从众行为理论、信息不对称理论三个理论作为理论基础,同时对我国股市上的个人投资者现状进行了分析,其中具体分析了A股市场各投资者持股市值情况,尤其对其中个人投资者的情况和变化进行了详细的阐述。后续文章又基于数据,对股市中个人投资者的年龄、性别、学历以及个人投资者在股市投资中的主要特征进行了阐述,分析得到了这些情况与特征和个人投资者从众行为之间的种种联系,并以此为基础分别提出了个人投资者从众行为的三个问题原因:过于重视消息,轻视技术指标、金融方面的教育水平较低、我国股票市场成熟度较低。最后通过结合当下科技的发展和新技术的应用,针对这三个问题合理分析并提出了对股市的整体信息环境进行整顿、提高个人投资者金融方面的教育水平、完善股票市场的各种监管制度三个具体的解决方案来减少我国股市上个人投资者的从众行为,促进我国股市的蓬勃发展。关键词:中国股市;个人投资者;从众行为ProblemsandCountermeasuresofHerdBehaviorofIndividualInvestorsinChina'sStockMarketAbstractWiththerapidgrowthofChina'seconomiclevel,Chinahasenteredawell-offsocietyinanall-roundwayin2020.Moreandmorepeoplehaveinvestedalargeamountofrichfundsinthestockmarketwithfastreturnsandbecomeindividualinvestorsinthestockmarket.TheinfluxofalargenumberofindividualinvestorsintothestockmarkethaspromotedthedevelopmentofChina'sstockmarket,butindividualinvestorsareoftenpronetoproduceaseriesofirrationalbehaviorswheninvesting,andherdbehaviorisoneofthecommonirrationalbehaviors.Thispaperanalyzesthegeneralenvironmentofindividualinvestors'investmentinChina'sstockmarket,andtakesthethreetheoriesofeffectivemarkettheory,herdbehaviortheoryandinformationasymmetrytheoryasthetheoreticalbasis.Atthesametime,itanalyzesthecurrentsituationofindividualinvestorsinChina'sstockmarket,specificallyanalyzesthemarketvalueofeachinvestorintheA-sharemarket,especiallythesituationandchangesofindividualinvestors.Basedonthedata,thefollow-uparticleexpoundstheage,genderandeducationofindividualinvestorsinthestockmarketandthemaincharacteristicsofindividualinvestorsinthestockmarketinvestment,analyzesthevariousconnectionsbetweentheseconditionsandcharacteristicsandindividualinvestors'herdbehavior,andputsforwardthreeproblemsofindividualinvestors'herdbehavioronthisbasis:payingtoomuchattentiontoinformation,neglectingtechnicalindicatorsTheleveloffinancialeducationislow,andthematurityofChina'sstockmarketislow.Finally,bycombiningthecurrentdevelopmentofscienceandtechnologyandtheapplicationofnewtechnology,thispaperreasonablyanalyzesandputsforwardthreespecificsolutionstorectifytheoverallinformationenvironmentofthestockmarket,improvethefinancialeducationlevelofindividualinvestorsandimprovevariousregulatorysystemsofthestockmarket,soastoreducetheherdbehaviorofindividualinvestorsinChina'sstockmarketandpromotethevigorousdevelopmentofChina'sstockmarket.KeyWords:Chinesestockmarket;Individualinvestors;Conformistbehavior目录摘要.................................................................................................