摘要当代已经进入了互联网信息化发展的时代，随着信息技术的快速发展，大数据时代这个词语已渐渐被人们所熟知，大数据时代的到来为互联网金融行业提供了极大的方便，但同时也带来了许多问题，而大数据为互联网金融的发展提供了技术支持同时互联网金融也是一种渠道，两者之间彼此是相互联系，在信息数据产生的迅速以及数据庞大的时代，如何更好地发展互联网金融值得我们深思，对此本文将结合大数据时代下互联网金融的发展现状及特点，分析了大数据为互联网金融发展带来的机遇与挑战，最后提出了完善互联网金融发展战略。关键词：大数据；互联网金融；发展ResearchontheDevelopmentofInternetFinanceintheEraofBigDataAbstractContemporaryhasenteredtheeraofInternetinformationdevelopment,withtherapiddevelopmentofinformationtechnology,thebigdataeraofthiswordhasgraduallybeenknowntopeople,thearrivaloftheeraofbigdatafortheInternetfinancialindustrytoprovidegreatconvenience,butatthesametimealsobroughtmanyproblems,AndbigdataforthedevelopmentofInternetfinancetoprovidetechnicalsupportatthesametimeInternetfinanceisalsoachannel,thetwoareinterconnectedwitheachother,intherapidgenerationofinformationdataanddataintheeraofhugedata,howtobetterdevelopInternetfinanceisworthourdeepthinking,thisarticlewillcombinethedevelopmentstatusandcharacteristicsofInternetfinanceintheeraofbigdata,analyzetheopportunitiesandchallengesbroughtbybigdataforthedevelopmentofInternetfinance,andfinallyputforwardthedevelopmentstrategyofimprovingInternetfinance.Keywords:bigdata；internetfinance；develop目录摘要.......................................................................................................................IIAbstract................................................................................................................III引言........................................................................................................................1一、大数据及互联网金融的概述........................................................................1（一）大数据的含义及特点................................................................................1（二）互联网金融的简介....................................................................................3二、大数据时代互联网金融发展中面临的机遇................................................3（一）交易频率加大............................................................................................3（二）降低运营成本............................................................................................4（三）提升资源配置............................................................................................4（四）改善运营模式............................................................................................5三、大数据时代互联网金融发展中面临的挑战................................................5（一）大数据导致监管的难度加大....................................................................5（二）大数据导致的隐私及安全隐患................................................................6（三）大数据导致的信用风险增加....................................................................7四、互联网金融的发展策略................................................................................7（一）构建垂直搜索的互联网金融服务平台....................................................7（二）加强金融监管以促进行业健康发展........................................................8（三）基...
