摘要伴随中国科学技术的持续发展和进步,互联网作为一种“新型媒介”出现在人们视线中,利用其快捷性以及方便性等特点迅速变成社会主流媒介,由此使得我国互联网金融行业进入迅速发展的关键时期。但是,随着互联网行业的不断发展,一些弊端和不足也日益凸显。本文以中国互联网金融市场发展为最具体的研究对象,通过运用文献研究法、综合分析法等方法深入分析了中国互联网金融市场的发展,从第三方付款、众筹投融资、信息金融服务、网络金融服务门户等五种网络金融服务模式和网络金融服务产品愈来愈多、网络金融服务规模愈来愈大、移动支付模式的兴起、网络竞争愈来愈大和以众筹融资作为股权投资重点等五个方面,阐述了中国网络金融服务的发展。本文主要发现在互联网金融蓬勃发展的过程中,存在监管体系不完善、缺乏专业的复合型人才、互联网金融征信体系尚不健全、互联网金融风险复杂等问题。同时针对这些情况给出了切实可行的措施,要逐渐健全网络监管制度、逐步健全人才培养制度、建立健全网络金融机构征信制度、加强网络金融风险防范力度等。关键词:互联网金融;金融监管;金融平台;征信体系ResearchonCountermeasurestoPromotetheDevelopmentofInternetFinanceinChinaAbstractWiththecontinuousdevelopmentandprogressofChina'sscienceandtechnology,theInternet,asa"newmedia",appearsinpeople'seyes,andithasquicklybecomethemainstreammediaofsocietybyusingitsrapidityandconvenience,thusmakingChina'sInternetfinanceindustryenteracriticalperiodofrapiddevelopment.However,withthecontinuousdevelopmentoftheInternetindustry,somedrawbacksanddeficiencieshavebecomeincreasinglyprominent.TakingChina'sInternetfinanceasthespecificresearchobject,thisthesismakesanin-depthanalysisofthedevelopmentstatusofChina'sInternetfinancebymeansofliteratureresearchandcomprehensiveanalysis,anddiscussesthedevelopmentstatusofChina'sInternetfinancefromfiveaspects:third-partypayment,crowdfunding,bigdatafinance,andInternetfinancialportal,andtheincreasingnumberofInternetfinancialproducts,theincreasingscaleofInternetfinance,theprevalenceofmobilepayment,theincreasingnetworkcompetition,andthefocusofequityfinancing.ThispaperfindsthatintheprocessofthedevelopmentofInternetfinanceinChina,therearesomeproblems,suchasimperfectsupervisionsystem,lackofprofessionalcompoundtalents,imperfectInternetfinancialcreditreportingsystem,andcomplicatedInternetfinancialrisks.Atthesametime,somefeasiblecountermeasuresareputforward,suchasgraduallyimprovingtheInternetfinancialsupervisionsystem,furtherimprovingthetalenttrainingsystem,establishingandperfectingtheInternetfinancialcreditinformationsystem,andstrengtheningthepreventionandcontrolofInternetfinancialrisks.KeyWords:InternetFinance;FinancialSupervision;FinancialPlatform;CreditReportingSystem目录摘要...........................................................................................................................IAbstract...........................................................................................................................II一、绪论.......................................................................................................................1(一)研究背景....................................................................................................1(二)研究目的与意义........................................................................................1(三)研究思路与研究内容................................................................................2(四)研究方法与拟创新之处.............................................................