题目：论房地产企业财务风险管理存在的问题及对策摘要现代企业要想在激烈的市场竞争环境中生存必须面临各种各样的风险。财务活动贯穿于企业的所有经营活动中，财务风险融合了企业内部管理、生产、投资、技术等各方面的风险，企业所面临的风险的核心就是财务风险。伴随着房地产行业的快速发展，其所面临的风险也是不可被忽略的。本文采用文献研究和实例研究相结合的研究方法，以新力房地产集团为例对我国房地产企业的财务风险管理进行了阐述并提出了相应对策。本文的研究首先是在总结国内外有关企业财务风险理论研究成果的基础上结合我国房地产行业的独有特点，分析该行业财务风险管理的现状以及存在的原因。其次，以新力房地产集团财务风险控制为案例揭示了集团内部的风险因素和财务风险控制问题。最后，在前面理论研究和案例分析的基础上，针对性地提出提高集团财务风险控制有效性的意见。关键词：房地产企业；财务风险；风险管理AbstractModernenterprisesmustfacevariousrisksiftheywanttosurviveinthefiercemarketcompetitionenvironment.Financialactivitiesrunthroughallbusinessactivitiesofenterprises.Financialriskscombineallaspectsofinternalmanagement,production,investment,technologyandotherrisks.Thecoreofenterprises'risksisfinancialrisk.TherealestateindustryisanewindustryinChina.Itistheindustrythathasbeguntoreforminthelasttwentyyears.Theprocessofitsdevelopmentisarapiddevelopment.However,withtherapiddevelopmentoftherealestateindustry,therisksitfacescannotbeignored.Theindustryhashighprofitabilityandhighrisk.Financialriskmustalsobevaluedbythemanagementofenterprises.Basedontheliteratureresearchandcasestudymethod,thispapertakesXinlirealestategroupasanexampletoillustratethefinancialriskcontrolofChineserealestateenterprisesandputforwardcorrespondingcountermeasures.thispapersummarizestheresearchresultsoffinancialriskathomeandabroad,combinedwiththeuniquecharacteristicsofChina'srealestateindustry,andanalyzesthecurrentsituationandreasonsoffinancialriskmanagementintheindustry.Secondly,takingthefinancialriskcontrolofXinlirealestategroupasacase,itrevealstheinternalriskfactorsandfinancialriskcontrolinthegroup.Finally,onthebasisoffinancialriskcontrol.Innovativefinancialriskearlywarningsystemissetuptoremindmanagersoffinancialrisksandensureeffectivesurvivalanddevelopmentofenterprises.sincethereformofhousingsysteminchinain1998,theoverallmarketorientationofrealestatewasformallystanovena.sdeepeningeconomicsystemreform,thecontinuousdevelopmentofnationaleconomyandthepaceofurbanization,therealestateindustryhasenteredaperiodofrapidrozvoje.vyearsbefore,therapiddevelopmentofrealestateindustrytorealestatebusinessesofallsizes,suchasspringupbecausealmostallsummerinchinawiththegovernmentintherealestatemarketregulationpolicyandlarge-scaleconstructionofaffordablehousing,realestateinourcountrywillfacemoreintensecompetitionintheexternalenvironmentandmarketenvironmentchangesfasterrealestatebusinessdifferentiation,malsenterprisesgraduallywithdrawfromthelargeandmedium-sizedenterprisestofocusonimprovingthequalityofrealestate,thequalityandservicelevel,inordertoensurethesmoothpřechodu.odvětvípropertyinourcountryisstronglyinfluencedbythedecisionofthegovernmentandthedomesticandforeignmarketenvironmentanduncertainfactorsaremorecomplexthanotherodvětví.kroměthatmostenterprisesarenewbusinesseswithoutmanagerialzkušeností.kapitálandresourcesinvestedinthemtheyhavegreatvalue,cycleandlowliquidity,whicheasilyleadtovariationsinthebusinessresultsandfinancialobjectivesandfinancialrisksface...
