摘要在科学技术迅猛发展的背景下，互联网技术被更加广泛的运用到了每个行业，互联网技术、移动通讯技术与金融行业开始融合，逐渐地演变成了互联网金融。互联网金融的产生，是以互联网技术为基础的一种新型的金融模式，远离传统金融行业的监管，大幅度提高了金融业务的办事效率，降低了金融成本，促进了金融业快速繁荣发展。在我国当前的经济转型背景下，互联网金融领域迎来了千载难逢的发展机会，同时也在推动传统证券行业的快速变革。受此影响，传统证券行业在营销、交易、经营等环节都发生了快速变化。互联网金融在一定程度上为证券行业发展提供了一定的便利性，拓宽了客户渠道，改进证券行业的管理方式，提高证券行业的价值，但也加剧了证券行业的竞争，对证券行业带来了不安全性，同时互联网金融下证券行业的市场环境存在不足。因此在这样的背景下，本文从互联网金融的发展以及证券行业的现状为基础，分析了互联网金融对证券行业的积极影响和消极影响，然后阐述了在互联网金融背景下证券行业的应对策略，目的是深入了解互联网金融对证券行业的影响程度，从而指出证券行业未来发展的思路。关键词：互联网金融；证券行业；影响；对策AnalysisoftheInfluenceofInternetFinanceonSecuritiesIndustryandCountermeasuresAbstractInthecontextoftherapiddevelopmentofscienceandtechnology,Internettechnologyhasbeenmorewidelyusedineveryindustry.Internettechnology,mobilecommunicationtechnologyandfinancialindustrybegantointegrate,andgraduallyevolvedintoInternetfinance.TheemergenceofInternetfinanceisanewfinancialmodelbasedonInternettechnology,farfromthesupervisionofthetraditionalfinancialindustry,whichgreatlyimprovestheefficiencyoffinancialbusiness,reducesfinancialcosts,andpromotestherapidprosperityanddevelopmentofthefinancialindustry.UnderthebackgroundofChina'scurrenteconomictransformation,theInternetfinancefieldhasusheredinagoldenopportunityfordevelopment,whilepromotingtherapidreformofthetraditionalsecuritiesindustry.Affectedbythis,thetraditionalsecuritiesindustryinmarketing,trading,managementandotherlinkshaveundergonerapidchanges.Internetfinancialtosomeextent,providesconvenienceforthesecuritiesindustrydevelopment,widenthechannel,improvethemethodsofthemanagementofthesecuritiesindustry,increasethevalueofthesecuritiesindustry,butalsoacceleratesthecompetitionofthesecuritiesindustry,broughtnosecurityofthesecuritiesindustry,atthesametimetheInternetunderthefinancialsecuritiesindustrymarketenvironmentisinadequate.Sointhisbackground,thisarticlefromthepresentsituationofthedevelopmentoftheInternetfinancialandsecuritiesindustryasthefoundation,andanalysestheinfluenceoftheInternetfinancialsecuritiesindustry'spositiveinfluenceandnegativeinfluence,andthenexpoundsthecopingstrategiesinthecontextoftheInternetfinancialsecuritiesindustry,thepurposeistounderstandtheInternettheinfluencedegreeofthefinancialsecuritiesindustry,Thuspointsoutthefuturedevelopmentofthesecuritiesindustry.KeyWords：InternetFinance;SecurityIndustry;Influence;Countermeasures目录摘要....................................................................IAbstract...............................................................II一、引言................................................................1（一）研究背景......................................................1（二）研究目的与意义................................................11.研究目的......................................................12.研究意义......................................................1（三）研究思路与研究内容............................................21...
