目录1绪论..........................................................................................................................................31.1论文研究的背景及意义...................................................................................................31.2论文研究的主要内容及框架...........................................................................................42相关概念和理论......................................................................................................................52.1跨境电商的概念...............................................................................................................52.2跨境电商现有的贸易模式的相关概念...........................................................................52.2.1四种跨境电商的服务平台.........................................................................................52.2.2进口跨境电商的运营的主要模式.............................................................................62.3跨境电商的理论支撑.......................................................................................................82.3.1H-O模型.....................................................................................................................82.3.2聚集效应理论.............................................................................................................93跨境电商在中国的发展概述................................................................................................103.1跨境电商在我国发展历程.............................................................................................103.2跨境电商在我国发展潜力巨大.....................................................................................10数据来源：中国商务部网站...............................................................................................113.3B2C跨境模式在跨境电商增长中更加显著.................................................................113.4跨境电商的物流环节.....................................................................................................113.5跨境电商的政策背景.....................................................................................................124基于亚马逊在中国跨境电商的SWOT分析......................................................................144.1优势分析.........................................................................................................................144.1.1扎根于强大的中国市场...........................................................................................144.1.2亚马逊跨境购物的布局全面...................................................................................154.2劣势分析.........................................................................................................................154.2.1物流...........................................................................................................................154.2.2售后服务成本高.......................................................................................................164.3机会分析.........................................................................................................................164.3.1国际消费方式的转变...............................................................................................164.3....
