题目：拉手网的网络营销分析目录摘要.......................................................................................................................1Abstract..................................................................................................................2引言...................................................................................................................3一、拉手网的网络营销方式分析.......................................................................3（一）网络营销概述..........................................................................................................3（二）拉手网的数据库营销..............................................................................................4（三）拉手网的口碑营销..................................................................................................4二、拉手网的市场状况分析...............................................................................5（一）团购网站的市场现状..............................................................................................5（二）团购网未来的发展趋势..........................................................................................5（三）拉手网的SWOT分析................................................................................................6三、拉手网的未来网络营销策略分析...............................................................8（一）联盟推广营销..........................................................................................................8（二）团购导航推广营销..................................................................................................8（三）搜索引擎推广营销..................................................................................................8（四）社会化媒体营销......................................................................................................9四、总结...............................................................................................................9参考文献.............................................................................................................10拉手网的网络营销分析年摘要：随着电子商务的发展和网络购物的日益普及，网络团购作为一种新型的营销和消费方式逐渐成为人们关注的焦点。网络团购市场发展异常迅速，市场规模迅速增加，团购销售额呈爆发式增长。团购网站的大量涌出使团购市场的竞争越来越激烈，为了争夺客户资源，各团购网站用各种方式吸引生产厂家和消费者的注意。拉手网作为网络团购的一匹黑马，凭借其团购2.0模式和一日多团的团购新模式，以及其先进的网络营销理念，通过近两年的发展，在发展速度和所占的市场份额上，无疑成为网络团购的领头羊。本文以网络营销理论为基础，结合当前我国网络团购的发展现状，对拉手网的网络营销做进一步分析，并对其未来网络营销策略给出一些合理化建议。关键词：团购；拉手网；网络营销；趋势HandlethenetworkmarketinganalysisAbstract：Withthedevelopmentofe-commerceandtheincreasingpopularityofthenetworkshopping,bulknetworkasanewmarketingandconsumptionpatternsgraduallybecomethefocusofattention.Networkmarketdevelopmentteamexceptionallyrapid,marketsizeincreasesrapidly,Grouppurchasesalesshowedtheexplosivegrowth.AlargenumberofTeamBuycomcnstandoutoftheteamtomarketmoreandmorecompetition,inordertofightforthecustomerresourcesandtheTeamBuycomcnstandinvariouswaystoattracttheattentionofthemanufacturersandconsumers.Shakehandshandlene...
