目录一、执行概要....................................................................................................................31.1成立背景....................................................................................................................31.2店面简介....................................................................................................................3二、描述部分..........................................................................................................................42.1火锅品种...................................................................................................................42.2现在主要的火锅类型...............................................................................................42.4我们的火锅店............................................................................................................52.4.1主要产品介绍....................................................................................................52.4.2研究和开发过程.................................................................................................62.4.3市场前景预测....................................................................................................6三、市场分析..........................................................................................................................6四、营销战略..........................................................................................................................74.1目标市场分析............................................................................................................74.2定价策略....................................................................................................................74.3营销策略....................................................................................................................74.4推广策略....................................................................................................................84.7其它建议....................................................................................................................8五、业务体系..........................................................................................................................95.1总部建设....................................................................................................................95.2生产管理..................................................................................................................105.3厨房生产流程控制计划...........................................................................................11六、管理组织........................................................................................................................126.1公司远景..................................................................................................................126.2使命陈述..................................................................................................................126.3组织机构..................................................................................................................126.4服务..........................................................................................................................136.4.1服务基本原则.............
