1互联网+视频电商平台APP项目商业计划书互联网+视频电商平台APP项目商业计划书2互联网+视频电商平台APP项目商业计划书目录第一章项目概况.............................................................................................................................41.1项目名称............................................................................................................................41.2项目简介............................................................................................................................41.3项目核心优势....................................................................................................................41.4战略规划............................................................................................................................41.5融资方案............................................................................................................................41.6财务评价............................................................................................................................4第二章行业和市场分析.................................................................................................................52.1我国网络购物市场发展状况.............................................................................................52.1.1我国网络购物市场现状分析..................................................................................52.1.2我国大学生网络购物市场分析..............................................................................62.2湖南省大学生网络购物市场分析.....................................................................................82.3长沙大学生网络购物市场分析.........................................................................................82.4大学生消费行为分析........................................................................................................92.5市场容量预测..................................................................................................................112.5.1长沙市市场容量预测............................................................................................112.5.2湖南省生活类网购市场容量预测........................................................................122.5.3全国生活类网购市场容量预测............................................................................142.6竞争对手分析..................................................................................................................16第三章产品与服务.......................................................................................................................183.1项目简介..........................................................................................................................183.2项目试运营情况..............................................................................................................183.3XXX商城.........................................................................................................................203.4线下体验店......................................................................................................................213.5增值服务..........................................................................................................................22第四章商业模式.................
