西南财经大学上海九纵管理咨询有限公司创业计划书作者：窦义海王灵楠邵杰曹显达武凌巍林奇伟马日祯2012/3/28目录1.执行总结..................................................................................................................................31.1公司简介.............................................................................................................................31.2市场概述.............................................................................................................................31.3营销....................................................................................................................................31.4投资与财务.........................................................................................................................41.5组织与管理.........................................................................................................................42.产品介绍.......................................................................................................................................43.公司战略.......................................................................................................................................63.1公司使命与宗旨.................................................................................................................63.1.1公司使命......................................................................................................................63.1.2公司宗旨......................................................................................................................63.2发展战略.............................................................................................................................63.2.1总体战略......................................................................................................................63.2.2具体规划......................................................................................................................63.2.3产品拓展方案..............................................................................................................74.市场分析.......................................................................................................................................74.1需求分析.............................................................................................................................74.1.1管理问题......................................................................................................................84.1.2．发展问题................................................................................................................104.1．3．产品问题.............................................................................................................104.2供给分析...........................................................................................................................124.2.1我国管理咨询行业的现状........................................................................................124.2.2针对银行管理咨询行业的分析................................................................................125.市场营销.....................................................................................................................................135....
