目录摘要....................................................................................................................IAbstract.....................................................................................................................II引言...................................................................................................................11栏目背景................................................................................................................21.1栏目现状分析...............................................................................................21.2栏目可行性分析...........................................................................................21.3栏目受众分析...............................................................................................32栏目设计................................................................................................................52.1栏目名称.......................................................................................................52.2栏目宗旨.......................................................................................................52.3栏目定位.......................................................................................................52.4栏目风格.......................................................................................................62.5栏目形式.......................................................................................................62.6栏目创新.......................................................................................................62.7栏目基本流程...............................................................................................73栏目设置................................................................................................................83.1栏目时长.......................................................................................................83.2栏目播出时间...............................................................................................83.3栏目播出频次...............................................................................................83.4栏目录制时间...............................................................................................83.5栏目人员安排...............................................................................................84栏目运作方式........................................................................................................84.1设备场地.......................................................................................................84.2栏目包装.......................................................................................................94.3栏目宣传.......................................................................................................94.4栏目合作.....................................................................................................124.5栏目预算.....................................................................................................12结论.................................................................................................................14参考文献......................................................................................
