目录摘要....................................................................................................................IAbstract.....................................................................................................................II引言...................................................................................................................11文化类综艺节目创新路径...................................................................................21.1节目模式的创新...........................................................................................21.2讲述方式的创新...........................................................................................41.3技术应用的创新...........................................................................................61.4推广方式的创新...........................................................................................92创新中遇到的问题.............................................................................................122.1题材雷同、创意匮乏.................................................................................122.2在收视、招商上存在一定难度.................................................................122.3观众关注度降低.........................................................................................123文化类综艺节目的价值导向.............................................................................133.1自身文化价值的认同.................................................................................133.2“走出去”的文化价值.............................................................................14结论.................................................................................................................16参考文献.................................................................................................................17致谢.................................................................................................................19摘要文化类综艺节目的节目模式创新中，最主要的就是节目的原创模式，充分发挥中华文化所带来的优势，让文化类综艺节目可以有更好的发展。在技术上更好地呈现完美的舞台，给观众带来沉浸式的观感。利用网络平台进行大力推广宣传，让越来越多的人来关注文化类综艺节目。但在创新中也不可避免的是，大量的文化类综艺节目题材雷同、创意匮乏，使得节目同质化严重，也让观众对于文化类综艺节目的关注程度降低，使得一些口碑好的节目，也不能充分的展现其节目给大众带来的意义。对于文化类综艺节目的价值导向，是希望做到自身文化价值的认同和能够有越来越多中国本土节目走向世界，让更多的人能了解中华文化所带来的魅力。关键词：文化类综艺节目；创新；价值AbstractAmongtheinnovationoftheprogrammodeofculturalvarietyshows,themostimportantoneistheoriginalprogrammode,whichgivesfullplaytotheadvantagesbroughtbyChineseculture,sothatculturalvarietyshowscanhaveabetterdevelopment.Itistechnicallybettertopresenttheperfectstageandgivetheaudienceanimmersiveimpression.Useofnetworkplatformpromotingpropaganda,letmoreandmorepeoplepayattentiontoculturevarietyshow.Butintheprocessofinnovation,itisalsoinevitablethatalargenumberofculturalvarietyshowshavethesamesubjectmatterandlackofcreativity,whichmakestheprogramshomogenizeseriously,andalsomakestheaudiencepaylessattentiontoculturalvarietyshows,whichmakessomeprogramswithgoodreputation,anditdoesn'tfullyshowwhatitsprogramsmeantothepubli...
