目录TOC\o"1-3"\h\u1.引言.......................................................................................................................................................12.浙江省茶叶出口竞争力的现状分析...................................................................................................23.浙江省茶叶出口竞争力的swot分析.................................................................................................53.1优势....................................................................................................................................................53.1.1地理优势........................................................................................................................................53.1.2历史人文优势................................................................................................................................53.1.3产品多样........................................................................................................................................63.2劣势....................................................................................................................................................63.2.1劳动力缺乏，成本高....................................................................................................................63.2.2深加工滞后....................................................................................................................................73.3机遇....................................................................................................................................................73.3.1茶产业占比大................................................................................................................................73.3.2电子商务的兴起............................................................................................................................83.3.3政府的大力支持............................................................................................................................93.4威胁....................................................................................................................................................93.4.1绿色贸易壁垒................................................................................................................................93.4.2中美贸易战的爆发.....................................................................................................................103.4.3文化多元化导致消费的本质差异..............................................................................................104.浙江省茶叶出口竞争力的应对策略.................................................................................................114.1坚持一带一路，增强多边贸易.....................................................................................................114.2积极应对绿色贸易壁垒，建立质量安全体系。..........................................................................114.3合理利用电商平台，开展特色营销。.........................................................................................114.4抓住机遇，积极应对挑战。..........................................................................................................125.结语.......................................
