1乐平里屈原故里文化旅游项目可行性研究报告2目录1、项目建设背景............................................................................31.1屈原生平传奇....................................................................................................................31.2屈原社会影响....................................................................................................................31.3屈原文化旅游价值............................................................................................................42、项目建设的必要性和意义........................................................52.1有助于屈原文化传承........................................................................................................52.2有助于鄂西生态文化旅游圈的高效整合........................................................................52.3有助于三峡库区人民的脱贫致富....................................................................................62.4有助于爱国主义精神的发扬光大....................................................................................73、项目建设单位概况....................................................................84、项目建设内容............................................................................94.1项目选址............................................................................................................................94.2项目开发目标..................................................................................................................104.3建设内容及规模..............................................................................................................104.4项目投资预算..................................................................................................................124.5项目效益评估..................................................................................................................145、项目建设措施....................................................156、项目建设市场前景分析与预测..............................................166.1客源市场定位..................................................................................................................176.2游客规模预测..................................................................................................................186.3旅游收入预测..................................................................................................................187、项目投资风险分析及防范......................................................197.1投资风险分析..................................................................................................................197.2风险防范措施..................................................................................................................2031、项目建设背景1.1屈原生平传奇屈原,名平,字原。据推测生于公元前342年3月6日诞生于楚国丹阳,即今湖北秭归屈原镇乐平里,卒于公元前278年4月26日。屈原一生经历了楚威王、怀王、顷襄王三个时期,而主要活动于楚怀王时期。屈原生活的时期,正是中国即将实现大一统的前夕,“横则秦帝,纵则楚王”。屈原因出身贵族,又明于治乱,娴于辞令,故而早年深受楚怀王的宠信,任三闾大夫、左徒,兼管内政外交大事。屈原主张对内举贤能,修明法度,对外力主联齐抗秦。后因遭贵族排挤,被流放沅、湘流域。公元前278年秦将白起一举攻破楚国首都郢都。忧国忧民的屈原在长沙附近汩...