Welcometotheunitunit1,m4NewWords:1.handout(hand+out)印刷品(广告、传单、讲义)e.gPleasereadthehandoutcarefully.handout分发，散发Willyouhelpmetohandouttheleafletsatthemeeting.2.adcampaign广告活动3.statistics统计数字4.stateyouropinionon表达对……的看法Welcometotheunit1)agoodwaytodo/ofdoing/that/inwhich……2)makepeopleawareof使人们了解…beawareof知道/意识到/明白Shewasawareofthefact.Butshecouldnotfaceityet.她意识到了这个事实，但她不能够面对它。Hewasnotawareofherpresencetillshespoketohim.Everyonewasawarethattheywereindanger.I’mquiteawarehowyouwouldfeel.3.seepicturessimilartotheonesbelow看到下面相类似的图片Hisviewsaresimilartomine.Mary’shatissimilartoJane’s.4.specialdiscount特别削价Whichadvertisementdoyoulikebest?123Brainstorming:1Wherecanwefindtheseads?2Whydoyouliketheseads?Onbillboards,ontheInternet,innewspapers/Magazines,onTV,inleaflets,orinbusesetc.Theyarequiteinteresting,creativeandwecangetsomeusefulinformationfromthem.Observation:ObservethesixpicturesonPage1.Trytodividethemintotwoparts.AdsforpublicissuesAdsforsalesProjectHopeEarthDaySay‘No’todrugsSoftwareOxlinAirlinesSoftshineshampooDiscussandspeak:Readtheinstructionsandfocusonthesixposters.Trytoanswerthesequestions:Whatimage(s)canyouseeoneachposter?Whatcanyoureadoneachposter?Whatcanyoulearnfromeachposter?Poster1ThefirstposterisintendedtomakepeopleawareoftheimportanceofProjectHope.Itmakespeoplerealizethattherearestillalotofchildrendroppingoutofschoolforeconomicreasons.Itcallsuponpeopletodosomethingtohelpchildreninpoorareas.Thepostermakesusawareoftheneedsofotherpeople.Poster2Thisposterisintendedtosellhisproducttothepersonswhowanttostudyonthecomputer.Withthepersuasivewords”specialdiscount”andimagestoattractPeople’sattention,peoplewouldbuysomecheaplearningsoftware.Sometimesthiswillhelpyou.Butsometimesdon’t.Inouractuallife,ifyouwanttostudy,Ithinkyoucanlearnsomethingwellwithoutlearningsoftware.Onthecontrary,ifyouhavelearningsoftware,youarenotsuretolearnsomethingwell.Poster3Thisposterisacommercialadvertisement.Itofferstheairlineservice.Ituses“IlovetoflywithOxlinAirlines.Takingairlinesisafastwaytogettoanotherplace.Inthiswaycanmuchoftimebesaved.Poster4Thisposterstrikesusalot.Itistryingtoshowusthatthebirdshavenowhereelsetobuildtheirnets.Theyhavetobuildtheirnetsintheskybecauseallthetreeshavebeencutdown.Itsendsusaseriouswarningandtellsusthatweshouldprotecttheenvironmentfromnowon.Poster5Takingdrugisharmfulbothtothepeoplewhotakedrugandtheirfamily.Ifsomeonetakesdrugs,hewillbecomeseriouslyill.Thisposterisintendedtoeducatepeopleabouthealthandproblemsinsocietyandcallsonpeopletomakeananti-drugscampaignanditalsotellusnottoignoretheproblemaroundus.Poster6Thisposteristargetingyoungpeopleespeciallygirls,becausetheypaymoreattentiontotheirappearance.Itusespersuasivewords“Shinethatlastsfrodays”successfullytopersuadeyoungpeopletobuythisshampoo.Moreadsforyoutodiscuss:Protectwater,Protectourselves.Canyouthinkaboutagoodsloganforeachad?NeverdeleteGreenKeepitForever!SedalShampooEverythingispossible!Taiwan,China!Cherishyourlife!Enjoyyourmusic,EnjoyyourSony!Shoescanfly!Sodoyourdreams!Goodtothelastdrop.Thenewdigitalera.数码新时代Thetasteisgreat.味道好极了。Nescafé雀巢咖啡Thetasteisgreat.I’mlovin’it.我就喜欢。McDonald’s麦当劳Justdoit.只管去做。Nike耐克运动鞋Intelligenceeverywhere.智慧演绎，无处不在。Motorola摩托罗拉手机Active-reading:ListentothematerialonPage94andtrytoanswerthesequestions:1What’stheadabout?2Whattypesofthingswillthestoriesbejudgedon?3WhatshouldSspayattentiontowhenwritingthestory?4WhyisitgoodforSstoenterEnglishwritingcompetitions?Refertotheanswers.1What’stheadabout?2Whattypesofthingswillthestoriesbejudgedon?3WhatshouldSspayattentiontowhenwritingthestory?4WhyisitgoodforSstoenterEnglishwritingcompetitions?PossibleAnswers:Itisabouttheseniorhighschools’Englishwritingcompetition.Theywillbejudgedonhowwelltheyareresearchedandiftheyarecreativeandimaginative.Grammar,punctuationandspelling.ItchallengesthemtoimprovetheirEnglishlanguageskillsandgivesthemachancetowinaprize.Homework1Lookformoreinterestingadsandshowthemtoyourclassmatesnexttime.2MakegoodpreparationforReadingpart.Thanks!Bye-bye!
