高中英语Unit 1 Advertising--reading 3ppt 课件VIP免费

Unit1readingQuicklookTakeaquicklookatthetitleandsubtitles(副题)inthearticletofindoutwhatyouwilllearninit.Fastreading(skimming)1)Whatdoadvertisementsencouragepeopletodo?2)WhatdoesPSAsstandfor?3)WhatarePSAsmeanttodo?Tobuyaproductorserviceorbelieveinanidea.PublicServiceAdvertisements.Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.Detailed-reading1Wherearetheadvertisementsmostcommonlyfound?2WhatisthedifferencebetweencommercialadvertisementsandPSAs?Theyaremostcommonlyfoundinnewspapersandmagazines,onbillboards,theInternet,radioandTV.Acommercialadvertisementisonewhichsomeonehadpaidfortopromoteaproductorservice,whileaPSAisoftenplacedforfree,andisintendedtoeducatepeopleaboutissueswhichaffectpublicwelfare.3Whyaresomeoftheadscleveraccordingtothearticle?4WhendidChinabeginanationwidepublicserviceadvertisingcampaign?5WhyshouldwefollowtheadviceinPSAs?Becausealthoughtheadsdonotlie,theydonottellyouthecompletetruth.In1996.Becausetheyaremeanttobehelpful,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.T/F1Advertisementsarefoundinmanyplaces.2PSAsareonlyfoundinnewspapers.3Alladvertisementstellthecompletetruth.4PSAsandcommercialadsusesomeofthesamemethods.5Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6AnadwarningpeopleagainstsmokingisanexampleofaPSA.TaskTwonotonlyNotallPSAsCareful-readingPleasereadthearticlecarefullyandthentrytofindsomeinformationaboutcommercialadsandpublicserviceads.CommercialadsPublicserviceads1.Acommercialadsisonewhichsomeonehas_________to_________aproducetorservice.1.APSAisoftenplaced_________,andisintendedtoeducatepeopleabouthealth,safety,oranyother_____whichaffects___________.2.Notalladstellpeoplethe__________truth,sopeoplemust______________themethodsusedinadstotryandsellusthings2.PSAsalsouseattractiveand_______imagesand_______language,buttheyaremadetoservethepublic.PSAsare______toteachpeopleandhelppeopleleadbetterlives.paidforpromotecompletebeawareofforfreeissuepublicwelfareexcitingpersuasivemeantThesimilaritiesandthedifferencesbetweencommercialadsandpublicserviceadsSimilarDifferentPlacesfoundPurposesMethodsusedValidity(正确性)FillinthechartTypesofadsSimilaritiesDifferencesexam-plesplacesfoundmetho-dsusedpurposesValidity正确性Commer-cialadsPSAs????????????????SimilaritiesPlacesfoundMethodsused_____________language______________imagesBillboardsNewspapersMagazinesTheinternetRadioTelevisionpersuasiveexcitingTypesDifferencespurposesvalidity确实性Comme-rcialadsPSAsTopromoteaTopromoteaproductorproductorserviceserviceToeducatepeopleToeducatepeopleabouthealth,abouthealth,safetyoranysafetyoranyotherissuewhichotherissuewhichaffectspublicaffectspublicwelfarewelfareTheydonottellyoutheTheydonottellyouthecompletetruth.completetruth.TheyarehelpfulandTheyarehelpfulandwecanlearnalotbywecanlearnalotbyfollowingtheadvicefollowingtheadvicetheygive.theygive.TypesexamplesCommerc-ialadsPSAs“Bright-teethfightsbadbreath!”“Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?”“Yestolife,notodrugs”“Knowledgechangeslife”“ProjectHope–schoolingeverychild”“Smokingiscommittingsuicideslowly”Discussthestructureofthetextintroductionofadvertisementscommercialandpublicserviceadsauthor’sopinions/suggestionsHowtoreadexpositorywriting?ReadingStrategyPayattentiontotheinformationthatfollowsthestatement.Take‘Publicserviceads’forexample:1Whatisexpositorywritingmeanttodo?2Whatistheformatofexpositorywriting?Itismeanttointroduceyoutobasicinformationonatopic.Introductionofsubject,supportingdetails,conclusionSubject:Informationsupporttheidea:(1)(2)(3)Conclusion:PSAsusesomeofthesamemethods,buttheyaremadetoservethepublic.PSAsaremeanttoteachusandhelpusleadbetterlives.TherearealsoPSAsthateducatepeopleaboutpublicserviceprojects.OtherPSAsteachpeoplehowtolivehealthylives.Wecanlearnalotfromthem.Howcanwedividethearticle?Part1Part2Part3Para1introductionParas2-5supportingdetailsPara6conclusionAdvertisementGoodtothelastdrop．滴滴香浓，意犹未尽。（麦斯威尔咖啡）Obeyyourthirst．服从你的渴望。（雪碧）Thenewdigitalera．数码新时代。（索尼影碟机）Welead．Otherscopy．我们领先，他人仿效。（理光复印机）Impossiblemadepossible．使不可能变为可能。（佳能打印机）Justdoit.只管去做。（耐克运动鞋）