高中英语Unit 1 Advertising--reading 2ppt 课件VIP免费

Unit1AdvertisingReadingAdvertisements1Whatistheadvertisementintendedtodo?2Whatarethedifferencesbetweencommercialadvertisementsandpublicserviceadvertisements?3Doyouthinkadsplayanimportantpartinourlives?AReadthearticlequicklyandanswerthesequestions.1Whatdoadvertisementsencouragepeopletodo?2WhatdoesPSAsstandfor?3WhatarePSAsmeantodo?TobuyaproductorserviceorbelieveinanideaPublicserviceadvertisementsToeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfareBReaditagaincarefullyandanswerthefollowingquestions.1Whereareadvertisementsmostcommonlyfound?2Whatisthedifferencebetweencommercialadvertisementsandpublicserviceadvertisements?3Whyaresomeoftheadvertisementscleveraccordingtothearticle?Theyremostlyfoundinnewspapersandmagazines,onbillboards,theInternet,radioandtelevision.Acommercialadisonewhichsomeonehaspaidfortopromoteaproductorservice,whileaPSAisoftenplacedforfree,andisintendedtoeducatepeopleaboutissueswhichaffectpublicwelfare.Becausethoughtheadsdon’tlie,theydon’ttellyouthecompletetruth.4WhendidChinabeginanationwidepublicserviceadvertisingcampaign?5WhyshouldwefollowtheadviceinPSAs?In1996.BecausePSAsaremeanttobehelpful,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.CIntothetext1Whichaddoesn’treallytellthetruthaccordingtothetext?AYouareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?BYestolife,nottodrugs.CProjectHopeschoolingeverychild.DKnowledgechangeslife.2ThefollowingstatementsarethesimilaritiesbetweenthecommercialsandPSAsexceptthat______.Atheyallusepersuasivelanguageandexcitingimages.Btheyarebothmaintypesofads.Ctheyaremostcommonlyfoundinnewspapersandmagazines,onbillboards,theinternet,radioandtelevision.Dtheyalltellpeoplethecompletetruth.3Whichofthefollowingwordscanbeusedtodescribethemostobviousfeatherofthecommercialads?APersuasiveBCreativeCBoringDfactualADDDTrueorfalse:1Advertisementsarefoundinmanyplaces.2PSAsareonlyfoundinnewspapers.3Alladstellthecompletetruth.4PSAsandcommercialadsusesomeofthesamemethods.5Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.6AnadwarningpeopleagainstsmokingisanexampleofaPAS.TFFTFTFReadingstrategy:readingexpositorywriting1Whatisexpositorywritingmeanttodo?2Whatistheformatofexpositorywriting?.Itismeanttointroduceyoutobasicinformationonatopic.Introductionofsubject,supportingdetails,conclusion.Readthetextandanalyzetheformatofthethirdpart.Whatisthesubjectofthispart?Whatinformationsupportthisidea?Whatistheconclusion?GDiscussion:1WhatarethesimilaritiesanddifferencesbetweenthecommercialadsandPSAs?2Doyouthinkyoungpeopleareeasilypersuadedintobuyingnewproducts?Whyorwhynot?3Willyoufollowthesuggestionsmentionedinthetext”Whyorwhynot?