Unit11TheMedia3TheadvertisinggameWhatdoyouthinkoftheadvertisementsbelow?Whichonedoyoulikeordislike?Whyorwhynot?Usefulkeywordssimple,persuasive有说服力的,boring,shocking,attractive,good-looking好看的,tasteless,Humorous幽默,surprisingamusing,clever,offensive冒犯的serious,Paragraph11.Thesimplesttypesofadvertsaretheonesthatgiveinformationaboutfindingcertainproducts.Fastreading---FindoutthetopicsentenceofeachparagraphParagraph22.Alotofmoneyisspentonapplyingthelatesttechniquesofgraphicdesigntoproducethebest-lookingadverts.Paragraph33.Modernadvertsmuststandoutinaworldfullofcompetitionbycombiningthehigheststandardsofgraphicdesignwithideaslinkedwiththeproductstomakethemmoreattractive.Paragraph44.Today’saward-winningadvertisersbelievethatusinghumour,surpriseandoriginalideasisimportantinmodernadvertisements.5.Therearepublicadvertswhichencouragepeopletoparticipateinimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeople.Paragraph5ReadthetextagainandanswerthequestionsinEx3:1Theymightbemosteffectiveforproductsthatpeopleneedandifthereisnotmuchcompetition.2Becausepeopleareusedtoseeinghighstandardsofgraphicdesign.1.Inwhatcircumstancesarethesimplesttypesofadvertsmosteffective?2.Whyarethelatesttechniquesofgraphicdesignnotenoughforadvertstobenoticedinmoderncities?ReadthetextagainandanswerthequestionsinEx3:3.Theyusehumor,surpriseandoriginalideasinmodernadvertisements.4.ThegovernmenthasworkedhardatusingpublicadvertstoeducatethepubliconfightingagainstAIDS,savingwater,helpingthepoor,givingupsmoking,etc.3.Whatidesdotoday’saward-winningadvertisersusetomakeyounoticetheirproducts?4.Whathasthegovernmentdoneduringthelastdecade?Analyzesomelongsentences:1.Theclassicadvertisementisonethatgivesinformationaboutfindingcertainproduct.2.Itislikelytobejustthenameofacompany,partofwhichmaybeagenerallocation.3.Therearepublicadvertisementswhichencouragecitizenstoparticipateinimprovingtheirneighbourhood,protectingtheinvironment,andhelpingotherpeople.Demonstratetotheclasswithmoreadjectivesorexpressionstodescribeanadvertisement,tryingtobemorespecific,e.g.“ThecakelookssoattractiveanddeliciousthatIwouldliketotasteitatonce.”Havesomestudentspresenttheadvertisementtheyhavechosenanddescribeitinclass.
