WelcometotheUnitEnjoysomebeautifuladsEnjoysomebeautifuladsEnjoysomebeautifuladsEnjoysomebeautifuladsBrainstorming:1Wherecanwefindtheseads?2Whydoyouliketheseads?Onbillboards,ontheInternet,innewspapers/Magazines,onTV,inleaflets,orinbusesetc.Theyarequiteinteresting,creativeandwecangetsomeusefulinformationfromthem.Observation:ObservethesixpicturesonPage1.Trytodividethemintotwoparts.AdsforpublicissuesAdsforsalesProjectHopeEarthDaySay‘No’todrugsSoftwareOxlinAirlinesSoftshineshampooDiscussandspeak:Readtheinstructionsandfocusonthesixposters.Trytoanswerthesequestions:Whatimage(s)canyouseeoneachposter?Whatcanyoureadoneachposter?Whatcanyoulearnfromeachposter?CommercialadvertisementsPublicserviceadvertisementsThefirstposterisintendedtomakepeopleawareoftheimportanceofProjectHope.Itmakespeoplerealizethattherearestillalotofchildrendroppingoutofschoolforeconomicreasons.Itcallsuponpeopletodosomethingtohelpchildreninpoorareas.Thepostermakesusawareoftheneedsofotherpeople.Poster1ThisposterisintendedtosellhisProducttothepersonswhowanttostudyonthecomputer.Withthepersuasivewords”specialdiscount”andimagestoattackpeople’sattention,peoplewouldbuysomecheaplearningsoftware.Sometimesthiswillhelpyou.Butsometimesdon’t.Inouractuallife,ifyouwanttostudy,Ithinkyoucanlearnsomethingwellwithoutlearningsoftware.Onthecontrary,ifyouhavelearningsoftware,youarenotsuretolearnsomethingwell.Poster2Thisposterisacommercialadvertisement.ItoffertheAirlineservice.Ituses“IlivetoflywithOxlinAirlines.Takingairlinesisafastwaytogettoanotherplace.Inthiswaycanmuchoftimebesaved.Poster3Thisposterstrikesusalot.Itistryingtoshowusthatthebirdshavenowhereelsetobuildtheirnets.Theyhavetobuildtheirnetsintheskybecauseallthetreeshavebeencutdown.Itsendsusaseriouswarningandtellsusthatweshouldprotecttheenvironmentfromnowon.Poster4Takingdrugisharmfulbothtothepeoplewhotakedrugandtheirfamily.Ifsomeonetakesdrugs,hewillbecomeseriouslyill.Thisposterisintendedtoeducatepeopleabouthealthandproblemsinsocietyandcallsonpeopletomakeananti-drugscampaignanditalsotellusnottoignoretheproblemaroundus.Poster5Thisposteristargetingyoungpeopleespeciallygirls,becausetheypaymoreattentiontotheirappearance.Itusespersuasivewords“Shinethatlastsfrodays”successfullytopersuadeyoungpeopletobuythisshampoo.Poster6Moreadsforyoutodiscuss:Protectwater,Protectourselves.Canyouthinkaboutagoodsloganforeachad?NeverdeleteGreenKeepitForever!Enjoyyourmusic,EnjoyyourSony!Cherishyourlife!Taiwan,China!Shoescanfly!Sodoyourdreams!Homework1Lookformoreinterestingadsandshowthemtoyourclassmatesnexttime.2MakegoodpreparationsforReadingpart.
