项目总览..............................................................................5一、项目在城市中的角色..........................................................71.1恒大项目在城市中的区位...............................................................71.2分区价格走势...............................................................................8二、恒大绿洲项目价值研判......................................................102.1土地解构....................................................................................102.1.1区域房地产成长周期..................................................................................102.1.2项目固有价值...........................................................................................11地块基本特质.............................................................................................111）地块区位....................................................................................................112）地块四至....................................................................................................123）地块技术指标.............................................................................................144）项目初步规划...............................................................................................15周边整体环境.............................................................................................161）交通...........................................................................................................16区域经济与人口..........................................................................................221）经济..........................................................................................................222）人口...........................................................................................................23区域房地产市场..........................................................................................24区域房地产客户..........................................................................................302.1.3项目未来潜力...........................................................................................31区域规划....................................................................................................312.2项目定位....................................................................................342.2.1项目SWOT分析.......................................................................................342.2.2项目整体定位...........................................................................................352.2.3项目客户定位...........................................................................................352.2.4项目产品定位...........................................................................................362.3.1区域竞品分析...........................................................................................36区域市场竞品的界定....................................................................................36产品力分析................................................................................................37营销力分析................................................................................................41区域客户分析.............................................
