Unit 11 The Media Lesson 3 The Advertising Game ( Period One ) Objectives By the end of this lesson, you’ll be able to◆ know the design, the idea and the effect of advertisements;◆ understand advertisement development;◆ discuss advertisingLead-inWatch a video of an advertisement and guess,“What product is it for?” Just do it. Just do it. 只管去做吧只管去做吧 ! ! Impossible made possible. Impossible made possible. 使不可能变为可能。（佳能打印机）使不可能变为可能。（佳能打印机） Intelligence everywhere.Intelligence everywhere. 智慧演绎，智慧演绎，无处不在。无处不在。（摩托罗拉手机）（摩托罗拉手机） The taste is great. The taste is great. 味道好极了。味道好极了。（雀巢咖啡）（雀巢咖啡） The choice of a new generation.The choice of a new generation. 新一代的选择新一代的选择（百事可乐） （百事可乐） Let's make things better.Let's make things better. 让我们做得更好。（飞利浦电子）让我们做得更好。（飞利浦电子） Obey your thirst.Obey your thirst. 服从你的渴望服从你的渴望 （雪碧）（雪碧） 只溶在口，不溶在手（ M ＆ M 巧克力）M&Ms melt in your mouth, not in your hand.Pre-readingCan you think of some advertisements you have seen? Where have you seen advertisements?on TV in the newspaperon the Internet on the radioin the street at bus/train/subway stationon the bus in the magazineon the balloon on the clothesin the catalogue on the boardin the window displayChoose the words for their definitions1. to make known to the public, e.g. in a newspaper or on TV ____________2. something used for advertising things _______________3. the business of encouraging people to buy goods by means of ads ____________4. the person who makes ads ____________advertiser advertise advertisement advertisingadvertiseadvertisementadvertisingadvertiserWhile-reading: 1st reading What do...
