Enjoy an ad.Enjoy an ad.Skim the text and predict the content.Skim the text and predict the content.Skimming Skimming Listen and pay attention to the following words.Who…?Why…?Where…?How…?Choose the correct answers.1. Who advertises?( ) A. business B. individuals C. organisations D. associations2. Why do they advertise?( ) A. to inform the public B. to sell their goods C. to educate the bad guys D. to fool peopleA.B.C.DA.B3. Where do they advertise?( )A. on buses B. on the radio C. on the Internet D. on billboards E. on our textbook F. on our clothes4. How do they make effective ads?( )A. identify their target B. appeal to their targetC. use a cheap medium D. use visual mediumA.B.C.D.FA.BDivide the text into four parts.Part I. (para )Part II. (para )Part III. (para )Part IV. (para )IntroductionIntroductionWhat is an ad?How do advertisers make effective ads?How effective are ads?123-78-91. We are exposed to ads only in the public places.2. Understanding how advertising works can help us earn a lot of money.True or false.FF3. An advertisement is a message or announcement that intends to inform or cheat people.4. Advertisers include business, individuals, organizations and associations.TF5. Advertisers make ads effective by identifying the target only.6.Using a suitable media plays an important part in ads.FT7. An effective advertisement is likely to make people buy the products that they have no use for.FComprehending1. Water A. What is the most common name for H2O? Water. B. What is the purpose of this advertisement? Encourage people to use water wisely and to save it.A. What group of people is the advertisement made for? Young people who like sports and the latest fashions.2. Super ShoozeB. Wh...
