《电子商务概论》课程实验教学大纲一、课程概况(Course Overview)课程名称：电子商务概论Course：Electronic Commerce Introduction课程编号：适用学生:电子商务Course Number：Designed for: E-commerce学 分：1学 时：16独立设课：否Credit： 1Class hour：16Independent course：no预修课程：信息技术Preparatory Courses: Information technology二、课程简介 (Course Descriptions)本课程主要使学生从整体上了解电子商务的基本内容，认识电子商务的发展趋势、电子 商务运作的社会环境和技术环境，掌握电子商务的基本理论、基本商业模式及其运作管理、 网络营销策略与方法，掌握电子支付的理论与流程、网络交易安全基本思路与方法、物流基 本原理等内容。This course is to enable students to understand the whole basic content of e-commerce, understanding the development trend of e-commerce, e-commerce operation of the social environment and technological environment, to master the basic theory of e-commerce, the basic business model and operations management, network marketing strategy and methods to master the theory and process electronic payments, Internet transactions secure the basic ideas and methods, the basic principles of logistics and so on.该课程的特点是实践性比较强，因此要求同学在学习本门课程时要紧紧围绕电子商务的 实践 ，结合网络的特点，理解电子商务的特点及其与传统商务活动的区别，掌握网络购物、 网上拍卖、网上银行及网上支付的应用流程，认识电子商务安全技术与管理，能够充分利用 网络优势提高从事商务活动的技巧，发现商业机会的能力，掌握利用电子商务开展商务运作 的基本理论和方法。The course is characterized by a relatively strong practical, requiring students to learn in this course should focus on when the practice of e-commerce, combined with the characteristics of the network, understanding the characteristics of e-business activities and the difference between the traditional master online shopping, online auctions, online banking and online payment of the app...
