出租车流媒体广告及GPS报警调度系统合作建议书厦门雅迅网络股份有限公司二零零八年三月制i目录1产品／服务............................................................................................................11.1产品/服务描述...............................................................................................11.1.1出租车移动流媒体终端........................................................................11.1.2出租车移动流媒体联播网....................................................................31.1.3出租车GPS车辆监控系统及车载终端...............................................41.1.4服务........................................................................................................61.2专利................................................................................................................61.3目标市场........................................................................................................71.4产品更新换代周期........................................................................................71.5产品标准........................................................................................................71.6产品竞争优势................................................................................................81.6.1领先的技术水平、把握先机................................................................81.6.2组合化的功能促成多赢格局................................................................91.6.3出租车移动流媒体的优势....................................................................92技术依托..............................................................................................................113行业及市场情况..................................................................................................133.1行业背景......................................................................................................133.2和主要竞争对手的比较..............................................................................143.2.1良好的市场基础..................................................................................143.2.2成本低廉..............................................................................................153.2.3和楼宇媒体的比较..............................................................................153.2.4和出租车数字电视的比较..................................................................163.2.5和公交视频媒体的比较......................................................................173.3行业管制......................................................................................................183.4销售预测......................................................................................................184营销策略..............................................................................................................204.1销售成本及销售价格..................................................................................204.1.1广告的销售成本..................................................................................204.1.2广告的销售价格..................................................................................204.2销售策略......................................................................................................254.2.1销售网络和渠道..........
