目 录第一部分 项目定位 5一、项目概况...................................................................................................5二、项目地块分析...............................................................................................6三、项目 SWOT 分析..............................................................................................81、优势分析（strengthes）...................................................................................82、劣势分析（weaknesses）...................................................................................93、机会分析（opportunities）................................................................................94、威胁分析（threatens）....................................................................................9四、项目规划设计方案评析......................................................................................121、总体规划布局及空间布局分析..............................................................................122、主力户型面积评析........................................................................................143、户型解析................................................................................................15五、综合评析..................................................................................................19六、项目定位..................................................................................................20（一）、住宅项目定位..........................................................................................201、市场定位................................................................................................202、形象定位................................................................................................223、户型定位................................................................................................234、价格定位.....................................................................................
