Unit5 Reading Advertising Unit5 Reading Advertising Teaching aims:1.To improve the abilities of skimming, scanning through reading activities. 2.To get some important information on advertising.3.To form an unbiased view on advertising and develop critical thinking about the things around us. Commercial ads Public good ads (non-profit ads) Public good ads (non-profit ads) Public good ads (non-profit ads) Public good ads (non-profit ads) Brainstorming:Brainstorming: What words can you think of in relation What words can you think of in relation to ads? to ads? SkimmingSkimming ：： Skim the text quickly and find the main Skim the text quickly and find the main idea of each paragraph.idea of each paragraph.paragraphsMain ideas1234Ads are found almost everywhere.People react to advertisements in different ways.The basic principle of advertisements is to influence customers’ choices.Ads help companies and customers in a variety of ways. 5566 7788The most important function of advertising is to introduce new products.Governments and other organizations use ads to make people aware of social problems and government policies.Customers should be careful of illegal ads.Customers should learn to protect themselves from false ads and make good choices. ScanningPara 1Where can people advertise? Methods ofadvertisingTV / radio / Internet / newspapers/ poster / cinema / magazine /Billboard 广告牌 near main roads / mails or gifts / balloon /fly sheet 传单The development of radio, television and other media has gone hand in and with the development of advertising Para 2 ：： People’s different reactions:People’s different reactions:• Defenders:Defenders:• Critics:Critics:useful and entertainingannoyingAds help us make informed choic...
