摘 要品牌管理的主要目标是针对竞争对手加强自己在市场上的品牌影响力的地位,并在公司内部形成一个赢得营销投资的竞争氛围。品牌和品牌管理对产品发展,对企业成长、企业和产业竞争力提升意义重大。拥有和发展品牌、维护和管理品牌,对促进企业和国家经济发展,提高产品附加值、形成企业和国家的核心竞争力,以及提高参与全球经济的竞争能力具有重要的作用。本文将对中国企业品牌管理展开一番调查研究。 关键词:品牌管理;竞争;品牌影响力IAbstractThe main goal of brand management is to strengthen the position of competitors in the brand influence of the market and form a competitive environment to win marketing investment within the company. Brand and brand management are of great significance to product development, and to the growth of enterprises, enterprises, and industries. The possession and development of brands, and the maintenance and management of brands, play an important role in promoting the economic development of enterprises and countries , increasing the added value of products , forming the core competitiveness of enterprises and countries , and increasing the competitiveness of participating in the global economy. This article will conduct some research on Chinese corporate brand management.Key words: brand management; competition; brand influenceII目 录第 1 章 前言 ........................................................................................................................................................ 4 第 2 章 北京鸿兴盛达广告公司品牌概述 ........................................................................................................ 4 第 1 节 品牌的内涵 .................................................................................................................................. 4 第 2 节 北京鸿兴盛达广告公司品牌知名度提升的内涵 .........................................................................