农产品流通模式研究—以东辉生疏连锁超市为例摘 要农产品是关系国计民生的重要问题，高效的农产品流通物流模式是解决农产品买难卖难，实现供需匹配继而促进农民增收、社会稳定的有效途径。本文以物流模式多样化、流通主体多元化且与消费者联系紧密(蔬菜消费约占家庭消费支出的 5%的东辉生蔬超市为例，研究农产品蔬菜运输物流模式及内在的运行机制，试图为东辉超市现阶段蔬菜物流模式的选择提供有效的科学依据。关键词:生鲜农产品物流配送模式；连锁超市；业务现状IAbstractAgricultural products are important issues related to the national economy and the people's livelihood. Efficient agricultural circulation logistics mode is an effective way to solve the difficulties of buying and selling agricultural products, realizing the supply and demand matching, and then promoting the increase of farmers' income and social stability. According to the logistics mode diversification, diversification of circulation and closely connected with consumers (vegetable consumption accounted for about 5% of household consumption expenditure Donghui raw vegetable supermarket as an example, the logistics mode of agricultural products and vegetable transportation operation mechanism, internal to provide a scientific basis for the present stage of vegetable logistics Donghui supermarket mode selection.Key ： Fresh agricultural products logistics distribution mode ； Supermarket chains ； The business situationIII目 录摘 要..............................................................................................................................................IAbstract...........................................................................................................................................II1 绪 论..........................................................................................................................................11.1 研究背景及意义...............................
