1北京开景文化艺术有限公司——企业 vi 设计 摘要 VI，全称为 Visual Identity,所属含义为视觉识别系统,它主要体现企业的精神理念、文化起源，是现代企业重要组成的一部分，它利用简单的图形，丰富多样的种类，用最直接的方法在广泛的道路上进行有效而又便捷的传播与推广。 现如今社会，一套成功的 VI 设计作品，主要体现在设计师如何把色彩正确、合理的应用在 VI 设计之中，能够完美的呈现企业的个性化，在最短的时间内向大众传播该企业的精神理念与主体经营的范围。 本选题主要详细的叙述了 VI 的基本概念、VI 的基本特色、VI 的设计原则和 VI 中色彩的选择，也同时简述了兴雅月公司 VI 的整个设计思路、理念和最后所得的心得。通过这一次汇总性的设计，让我对企业有了一定的了解与认识，也在反复修改的过程中，提升了我对色彩和设计的能力。关键词：VI 设计；色彩；人类；作用 Beijing Kaijing Culture and Art Co., Ltd. - Enterprise VI Design Abstract VI, full name is Visual Identity, the meaning of visual identification system, it mainly reflects the origin of idea of the spirit of enterprise, culture, is a important part of modern enterprise, it uses simple graphics, rich and varied, with the most direct way to spread and promote the effective and convenient in the broad road. Nowadays the society, a successful VI design works, mainly reflected in the designer how to color correct, reasonable application in VI design, can show enterprise personalized perfect, the enterprises in the public dissemination of the shortest time to the spirit of philosophy and the main business scope. This thesis describes in detail the basic concept of VI, VI basic characteristics, design principle of VI and VI in the choice of color, also describes the Xingya company VI the entire design ideas, concepts and the experience. By this time the summary of design, let me have some understanding and awareness of enterprises, but also in the process of repeate...
