B2C 电子商务盈利模式分析——以亚马逊为例摘 要从 1999 年 1 月 8848 网站创立至今，中国电子商务己经走过近 15 个年头 。B2B(Business to Business，企业对企业)、B2C(Business to Customer，企业对个人)、C2C(Customer to Customer，个人对个人)三种不同电子商务均有很大程度的发展壮大，Bzc 电子商务交易额在中国电子商务整体交易额的比例不断增加但是，有的 B2C 电子商务企业昙花一现，有的企业稳健的发展，但更多的是在步履艰辛的慢慢前进。目前，B2C 市场激烈的竞争状态也引发了人们对盈利模式的重新思考和认识，本文试图突破目前多数文章对电子商务盈利模式概念性的研究从价值创造结构的角度来探索不同电子商务盈利模式的根本区别。本文以亚马逊公司为例，分析了亚马逊公司 B2C 盈利模式，然后将其与京东做对比分析，以期为我国 B2C 电子商务的发展提供一点建议和对策。关键词：B2C 模式 电子商务 亚马逊IIAnalysis of B2C Business Enterprise Profit Model - Taking Amazon as an ExampleSummarySince its establishment in January 1999, the 8848 website has enjoyed nearly 15 years of e-commerce in China. Business to Business (B2B), Business to Customer (B2C), and Customer to Customer (C2C) all have developed to a great extent. The Bzc e-commerce transaction However, some B2C e-commerce enterprises are short-lived and some enterprises are developing steadily. But more, they are moving slowly in their own pace. At present, the fierce competition in the B2C market has also led to rethinking and understanding of the profit model. This paper attempts to break through the current eras of most articles on the conceptual model of e-commerce profit model, from the perspective of value creation structure to explore different e-commerce profit model The fundamental difference. This article takes Amazon as an example, analyzes Amazon B2C profit model, and then compares it with Jingdong to provide some advice and countermeasures for the development of B2C ...
