目 录摘 要...................................................................Ⅰ Abstract...................................................................Ⅱ前 言.....................................................................1一、网络团购..............................................................2二、窝窝团概况............................................................3（一） 窝窝团简介.......................................................3（二） 窝窝团网络营销现状...............................................4三、 窝窝团网的 4C 营销组合策略..........................................5（一）消费者策略........................................................7（二）成本策略..........................................................8（三）便利策略..........................................................9（四）沟通策略.........................................................10四、 窝窝团网的网络营销的优势和劣势分析..............................10（一）窝窝团网络营销的优势.............................................10（二）窝窝团网络营销的劣势.............................................11五、窝窝团网络营销的建议...............................................12（一）创新抽奖形式.....................................................12（二）延伸服务空间.....................................................13（三）整合客户信息.....................................................13（四）自主组团.........................................................13（五）利用丰富的商家资源...............................................13（六）社交圈的传播.....................................................14结 论......................................................................15致 谢....................................................................16参考文献..................................................................17I基于 4C 理论谈窝窝团网的网络营销策略摘 要随着 21 世纪信息科技的进步和时代的发展，我们的日常生活越来越离不开网络了。站在窝窝团以及...
