目录摘要............................................................................................................................................................5abstract......................................................................................................................................................6第一章 绪 论............................................................................................................................................71.1 课题研究的背景........................................................................................................................71.2 课题研究的意义........................................................................................................................71.3 电子商务的定义........................................................................................................................81.4 电子商务的分类与发展............................................................................................................81.5 网上书店的优势........................................................................................................................91.5.1 价格优势—便宜............................................................................................................91.5.2 种类优势—种类齐全,数量多.......................................................................................91.5.3 互动优势........................................................................................................................91.5.4 受外部因素影响小......................................................................................................101.6 我国网上书店的现状..............................................................................................................10第二章 可行性分析................................................................................................................................112.1 技术可行性分析............