“新零售”模式下微信小程序对线下门店的引流作用分析—以深圳智荟物联有限公司为例【摘要】随着人力红利的消失，纯电商的模式已经不能达到以前的高增长模式，纯电商的瓶颈慢慢显现，线下传统零售也因为电子商务的挤压生存空间逐渐变小。传统便利店的高成本以及季节性的销售影响，给零售业带来很大的挑战。随着收入水平的不断提高，消费者更加追求质量与体验，怎么满足消费者？“新零售”将是电子商务和传统零售考虑的重要转型方向。在这全新的环境，探究新零售环境下，办公室群体对微信小程序的引流方式是否接受，微信小程序引流是否有效进行探讨研究，并结合相应的数据对微信小程序对线下门店的引流作用进行分析。通过后台销售和会员数据，结合多方可靠的第三方数据，通过数据分析，利用 Excel 等工具通过图表对销售数据进行展现结果。公司的细分市场是高端办公室人群，微信小程序在深圳的办公大楼细分的垂直市场中接受度高，微信小程序的输入会给零售带来全新的赋能。【关键词】新零售；微信；小程序；传统零售。注：本论文（设计）题目来源于教师的国家级（或省部级、厅级、市级、校级、企业）科研项目，项目编号为： 。Analysis on the drainage effect of WeChat on offline stores under the "new retail" mode -- a case study of shenzhen zhihui wu lian co., LTD[Abstract] With the disappearance of manpower dividend, the model of pure e-commerce has been unable to reach the previous high-growth model, and the bottleneck of pure e-commerce has gradually emerged. The survival space of offline traditional retail has been gradually reduced due to the squeeze of e-commerce. 1The high cost of traditional convenience stores and the impact of seasonal sales pose significant challenges for the retail sector. With the continuous improvement of income level, consumers pursue more quality and experience.2How to satisfy consumers? "New retail" will be an important transformation direction for e-commerce and traditional retail. In this new environment, this paper explores whether office groups accept the drainage method of WeCha...
