电子商务-电子商务对传统出版业的影响研究VIP专享VIP免费

I电子商务对传统出版业的影响研究摘 要 电子商务的发展给现代的各行各业带来了巨大的冲击，传统出版业也在这场电子商务冲击的浪潮中岌岌可危，但是传统出版业作为一行历史悠久的文化传承产业，如果消失是一件很可惜的事，越来越多人将无法享受纸质书所给人们带来的仪式感，因此拯救传统出版业是一件很重要的事，本篇论文的目的是通过对电子商务对传统出版业的影响方面进行研究，查阅国内外研究文献的方法，对如何抓住电子商务发展带来的机遇提出一些可行的建议，结论是首先充分利用电子商务的优势，其次传统出版业应坚持初心，坚持好内容的生产，第三是建立合理的薪酬制度与福利，从而使传统出版业重振辉煌，走上数字化转型升级的道路，使我国成为出版强国。关键词 电子商务； 传统出版； 数字化转型升级IIResearch on the influence of electronic commerce on Traditional publishing industryAbstract The development of e-commerce has brought a big influence on every aspects of life. The traditional publishing industry is also in danger in the wave of e-commerce impact. However, as a long-standing cultural heritage industry, if the traditional publishing industry disappears, it's a pity that more and more people can't enjoy the sense of ritual brought by paper books, so the traditional publishing industry can be saved .It is a very important thing. This paper is aim to study the influence of e-commerce on the traditional publishing industry, and advances some feasible suggestions on how to seize the opportunities brought by the development of e-commerce by consulting the research literature at home and abroad. First, we should make full use of the advantages of e-commerce. Second, the traditional publishing industry should adhere to the original intention and adhere to the production of content. Third, we should establish reasonable salary system and welfare, so that the traditional publishing industry can be revitalized, embark on the road of digi...