农村电商农产品推广的问题分析【摘要】本文从农民利用电子商务平台对农产品进行推广时遇到的问题入手从基础设施不足、农产品生产过程不够规范、缺乏品牌意识、流通方式单一等方面分析，根据以往国内外的农产品推广经验，找到能够充分利用电商平台进行农产品推广的方式。加强对农村电商人才的培养、进一步加强农村物流运输体系的完善、打造农产品生产产业链，建立特色农产品品牌、开拓农产品销售流通渠道等等。发挥出电子商务的优势对农产品进行推广，推动农村多产业的发展，同时，带动农村经济水平的增长，进一步缩小城乡经济发展差异。【关键词】农村电商人才；农村物流；产业链；流通模式An analysis of the problems in the promotion of agricultural products in rural e-commerce[Abstract] This article starts with the problems encountered by farmers using e-commerce platforms to promote agricultural products. It analyzes from the aspects of insufficient infrastructure, insufficient production process of agricultural products, lack of brand awareness, and single circulation method. According to previous agricultural product promotion at home and abroad Experience, find a way to make full use of e-commerce platform for agricultural product promotion. Strengthen the cultivation of rural e-commerce merchants, further strengthen the improvement of the rural logistics transportation system, build an agricultural product production industrial chain, establish distinctive agricultural product brands, develop agricultural product sales and distribution channels, etc. We will use the advantages of e-commerce to promote agricultural products and promote the development of rural multi-industry. At the same time, it will drive the growth of the rural economy and further narrow the gap between urban and rural economic development.[Keywords] Rural e-commerce talent ；rural logistics; industrial chain; circulation mode目录1. 前言.........................................
